1 thought on “Zhou Dafu's specific embodiment of society on society”

  1. Zhou Dafu has always grown up with a young attitude, and passes the corporate culture of "Zhou Li's inheritance, Dade Crown, Welfare Sharing" with practical actions to every employee.
    The diversified products meet the needs of different customer bases, create a global jewelry ecosystem with a flexible business model, and seize the opportunity to continuously innovate the industry's long -term development in the future. In the next five years, Chow Tai Fook will continue to deepen the two major areas of the expansion of business territory and technology empowerment, vigorously promote dual -power strategies, drive sales growth, and support Zhou Dafu's sustainable development. The first Zhou Dafu was founded in Hongde Road, Guangzhou in 1929, and then opened the first Zhou Dafu jewelry retail point in Macau and Hong Kong in 1938 and 1939. In 1956, Zhou Dafu launched 999.9 gold jewelry in Hong Kong and Macau. Later, in 1984, it became an official recognized standard. The Hong Kong government was designated as the Hong Kong government's golden jewelry. It brought the first change to the jewelry industry. In 1990, the "one -bob price" policy was launched to increase the transparency of pricing, eliminating the usual bargaining situation at that time, improved the customer's shopping experience, advertised the "genuine price", allowed the jewelry market price order to stabilize, lead the second time of the jewelry industry in the jewelry industry change. In 2016, Zhou Dafu combined with the advantages of vertical integration business model, and launched TMARK diamonds with exclusive imprints and traceability diamonds, proposing the 4TS concept of traceable, knowing (), trusted, and chant (). The expression of traditional 4C diamond standards to the connotation of 4TS is a combination of traditional jewelry and Internet , which has also created the third industry change. Chow Tai Fook Jewelry Group was listed on the main board of the Hong Kong Stock Exchange in 2011. At present, it has a huge retail network with more than 3,100 retail points worldwide, covering Greater China, Japan, South Korea, Southeast Asia and the United States. The enterprises that are backbone and the country have gone through storms and magnificent growth together.

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