The slogan of the Qixi Festival jewelry shop is going to Tanabata the day after tomorrow.
1 thought on “Qixi Festival Jewelry Store event slogan”
Leave a Comment
You must be logged in to post a comment.
The slogan of the Qixi Festival jewelry shop is going to Tanabata the day after tomorrow.
You must be logged in to post a comment.
Give you a promotional plan for Tanabata Jewelry Store, I hope to inspire and help you! The "Tanabata Festival" couple jewelry promotion planning plan explanation: On the seventh day of July (August 18) of the lunar calendar (August 18). Because this section is derived from the love story of the cattle and the weaver girl, it is vividly called the "Chinese Valentine's Day". Whenever this represents the "love" festival, couples always give each other gifts to commemorate each other, and the most given is the couple jewelry that represents deep love, such as: ring, couple pendant, bracelets, and so on. Romantic Qixi Valentine's Day quietly approaches with the footsteps of summer. Do you have a heart that wants to tell your heart, but love it in your heart? She is the other half that you want to stay for life, but I do n’t know how to come to a romantic and unforgettable love ritual or express the holiday greeting to her? Konson jewelry is specially launched on the eve of Valentine's Day. 1. The purpose of promotion: It mainly promotes the atmosphere of the Qixi Festival and enhances the affinity of the Konson brand. Focusing on the demands of this activity as the main line, carry out customer situation promotion and public relations promotion activities, and the Guan Qixi Festival, so as to further shape the good public image of the Konson brand, improve the reputation of corporate brands, promote corporate culture, increase gross profit, increase the number of visitors, increase the number of visitors, increase the number of visitors, increase the number of visitors, increase the number of visitors, increase the number Several aspects of sales. Increased sales of sales and the number of visitors are the main goals pursued in the promotion design. Improving performance, increasing corporate image, and increasing the company's popularity are the final result of pursuit of promotional planning. 2. Promotional time: August 13th to August 18th. The topic of promotion: Affectionate, romantic Tanabata promotion: "Love, let him/her know" 4. Promotional product number: fate three points, Konson leads you and my heart marketing method: (1) Traditional promotion: * Commodity display * Each agent/franchise stores according to the situation of our store and counter, highlighting and focusing on related special special products. To promote and achieve holiday sales. Marketing method: (1) Discount (2) Gifts (3) Buy A and get B (4) Buy A to get A (5) discount coupon (6) Specific implementation plan for commodity sale (Tianhe Breshes) From August 13th to August 18th, consumers can express three loves at Konson's head store and agents/franchise stores: one love: All products worth more than 300 yuan in Konson are You can get two vouchers (limited editions) of the Konson store value of 30 yuan (limited): You can get a 50 yuan voucher or 98 yuan negative ion hand circle at the Konson store to get more than 500 yuan in the Konson store. (Limited) Three loves: Everyone can get the Konson exquisite gift box bag and 100 yuan vouchers at the Konson store to get more than 800 yuan. (Limited edition) 2. The layout of the main store 1. The model is affectionate, and the romantic Qixi door photo recruitment post. Water signs at the store entrance (including the specific content of preferential strategies); color banner: the content is "affectionate, romantic Tanabata" Konson sweet broadcast; purchasing or renting heart -shaped balloons for shop decoration; 2. Sanitary sanitation inside and outside the store : To be tidy, the glass must be clean and not dyed. Third, joint operation (exploring ***) reached cooperation agreements with local stores to provide products with each other to increase the sales volume of both parties. If you buy XXX yuan clothes, give a discount card provided by the Konson store; buy XXX yuan accessories at the Konson store, and give gifts or discount cards provided by the XXX specialty store. 4. Advertising promotion and printing and sending the specific content of the leaflets, posters, and newspaper advertising strategies of this event. The above -mentioned solutions can arrange them by themselves according to the actual situation. (The final interpretation right of this event is owned by Konson) Note: Konson's main store address Houjie Town *** Lu Tian and the second floor of the department store *** (2) Network promotion: (1) Online discount promotion. Discount is the most commonly used promotion method on the Internet. This promotion method can increase consumers' attention to goods. This method is extremely effective in promoting sales. It has an immediate effect on the improvement of short -term sales. At present, in network promotion, discounts are widely used. Most online sales products have different levels of price discounts, such as Taobao, Excellence Network, and enjoying fun. Discount coupons are a change of direct price discounts. Some products are difficult to sell directly online, combined with traditional marketing methods, you can download, print discount coupons or fill in the discount form directly, and buy goods at the designated place to buy goods at the designated place. You can enjoy a certain discount. (2) Frequent promotion on the Internet. In disguise discount promotion, it means that without increasing or slightly increased the price, the number of products and the quality of services are increased, and the added value of the product or service is greatly increased to make consumers feel that it is worthwhile. Because online direct price discounts can easily reduce doubts of quality, promotional methods that use the added value of commodities will be easier to gain the trust of consumers. (3) Online gift promotion. Under normal circumstances, using new products to launch trials, product renewal, fight against competition brands, and open up new markets to use gifts to achieve better promotional results. Advantages of gift promotion: can enhance the popularity of brands and websites; encourage people to often visit websites to obtain more preferential information; summarize the analysis of marketing effects and product reactions according to the enthusiasm of consumers to obtain the enthusiasm of gifts. Most online sales products will be attached to a certain period of time. Gift promotion should pay attention to the choice of gifts: do not choose secondary products and inferior products as gifts, this will only play a countermeasure; clarify the purpose of promotion, choose appropriate products or services that can attract consumers; pay attention to time and timing Pay attention to the time of gifts, such as items that can only be used in summer in winter, and can also consider gifts that are not cost -effective in emergencies to restore corporate public relations crisis; pay attention to budget and market demand, gifts must be acceptable to be acceptable During the budget, the predicament of the premium should not be excessively given away. (4) Online lottery promotion. Lottery promotion is one of the more widely used promotion forms, and it is a promotional method that most websites are willing to adopt. The lottery promotion is the promotion of goods or services that one person or several people get the cost of participating in the event. The online lottery activities are mainly attached to the activities such as investigation, product sales, expanding user bases, celebrations, and promotion. Consumers or visitors get the chances of drawing lottery by filling in questionnaires, registration, purchasing products or participating in online activities. (5) Points promotion. The application of points promotion on the Internet is simpler and easy to operate than traditional marketing methods. Online points activities are easy to achieve through programming and databases, and the results are very credible and relatively simple to operate. Pointing promotion generally sets high -value prizes. Consumers can increase points through multiple purchases or participation in a certain activity to win prizes. Pointing promotion can increase the number of visitors to access the website and participate in a certain activity; it can increase the loyalty of the Internet for the network; it can increase the popularity of business activities. Many e -commerce websites "issued" "virtual currency" should be another embodiment of points promotion, such as the "E yuan" of 8848 and the "cool currency" of Kuki. (6) Members, electronic publications, member communication. (1) High degree of real user information (2) A high degree of positioning and sending (3) Combination of reminders of user and product promotion (4) Combination of product promotion and preferential measures (7) Online coupons. (1) Purpose of the promotion by sending coupons (2) Low the cost of online coupons (3) Stimulating online shopping (4) Promote more user registration (5) can track the effect (8) online joint promotion. The joint promotional products or services can play a certain advantage and improve their own value equivalent. If the application is properly applied, the joint promotion can play a very good promotion effect. For example, online companies can unite with traditional merchants to provide services that cannot be achieved on the Internet. (3) Online publicity support: Publish promotional activities through the registered online store/website, Baidu space, Baidu post bar, personal blog, BBS and website forums and other methods and channels. (4) Promotional Effects Forecast: (1) Create momentum through early poster/network promotion. Attract people to understand the company's products and the urge to buy. (2) Modern marketing focuses on the competition of the path. The main body of the channel is large and small distributors and retail terminal vendors. The most effective way to stimulate the pathway is interest driving. The promotional efforts can directly reach the sales terminal, which improves the enthusiasm of distributors at all levels. It forms a joint force and recommended by consumers. (3) The release of promotional information is to use low -cost media to spread, greatly improving the arrival rate of promotional information, forming word -of -mouth communication, and placing an important role in brand propaganda. (4) Can increase sales volume, can expand the influence of the Konson brand, enhance the company's image, and lay the foundation for the cultivation of customers' loyalty. More conducive to competing with similar products.