1 thought on “Jewelry store celebration event planning plan”
David
In order to protect things or work smoothly and successfully, a plan is usually necessary to prepare in advance. A good plan will definitely pay attention to the audience's participation and interaction. So how do we write a plan? The following is the planning plan for the jewelry shop celebration that I collected and organized. For reference only, you are welcome to read it. The extraordinary luxury and rarity of the extreme luxury and rarity of the jewelry store celebration activities can only match the honor! At the first anniversary of the Hong Kong Huidian celebration, you sent this unique exclusive exclusive and glory for Ji Diamond for elegant body: the best naked drill free labor consumption customization 20xx from June 24th, all the Jiu diamond experience The center is determined to purchase a single naked drill with a naked drill and custom -made pretty holdings to avoid the corresponding processing cost! The new batch of high -level pure bare diamonds specially selected for newcomers. Each one is extremely strange and extraordinary, which is enough to endorse your love for you! The latest precepts every week! Details and instructions: The procedure fee is only limited to single inlaid, and the processing cost of group inlaid is set; N made an final explanation by 9Diamond to this event. It pure new color treasures and brilliant gifts Woman who purchased nine -diamond products to buy "Summer Style" sterling silver and color treasure series in the experience center, you can get this series equivalent One or more of the value jewelry (cumulative)! The members who have never consumed to buy the "Summer Style" series in the experience center can enjoy "Value -value gift discounts with 100 gifts 30 gifts (on -site registered members can enjoy immediately), The gift gifts can be selected in the corresponding value of the corresponding value according to the cumulative amount, buy more and give it! "Value -value gift discounts for 30 gifts for 30 gifts (on -site registered members can enjoy immediately), the gifts can be accumulated according to the accumulation accumulation according to the accumulation The amount is selected in the corresponding value of the value, buy more and give it! Details and instructions: In the buying that is to give away the specialty of the specialty of the specialty; The event products are only available in Shanghai and Beijing experience centers, and will not be customized; The number of products of the "Summer Style" series is limited, and it lasts after the sale and gift; If gifts are limited to silver jewelry and color treasure series with the corresponding value. Buest naked drill free labor consumption customization 20xx from June 24th, all naked diamonds and customized claims at the nine -diamond experience center for more than 30 points can be avoided, and the corresponding processing costs can be avoided! The new batch of high -level pure bare diamonds specially selected for newcomers. Each one is extremely strange and extraordinary, which is enough to endorse your love for you! The latest precepts every week! Details and instructions: The procedure fee is only limited to single inlaid, and the processing cost of group inlaid is set; N made an final explanation by 9Diamond to this event. It pure new color treasures and brilliant gifts Woman who purchased nine -diamond products to buy "Summer Style" sterling silver and color treasure series in the experience center, you can get this series equivalent One or more of the value jewelry (cumulative)! The members who have never consumed to buy the "Summer Style" series in the experience center can enjoy "Value -value gift discounts with 100 gifts 30 gifts (on -site registered members can enjoy immediately), The gift gifts can be selected in the corresponding value of the `series products according to the cumulative amount, buy more and give it more! " The preferential value of 30 gifts for 30 gifts (on -site registered members can be enjoyed in real time), the gifts can be based on the gifts of the gift. The cumulative amount is selected in the corresponding value of the value, buy more and give it! Details and instructions: In the buying that is to give away the specialty of the specialty of the specialty; The event products are only available in Shanghai and Beijing experience centers, and will not be customized; The number of products of the "Summer Style" series is limited, and it lasts after the sale and gift; If gifts are limited to silver jewelry and color treasure series with the corresponding value. Jewelry store celebration activities plan 2 1. Activity purpose 1. Increase brand awareness, reputation, credibility . Increase product sales . Activity theme r "Colorful June 'Hui' Ji Dragon and Phoenix" . Activity time XX June XD -day day -xxxx . Activity location
5. Event content 1. During the event, buy gold and get gold! Themine gold and gold inlaid 3000 to increase gold 1 gram; 6000 will get gold 2 grams; 9000 Give 3 grams. 2. Buying diamonds, silver jewelry, jade giving gold and sending silver! buy diamond inlaid, jade, and silver jewelry over 1000, and send gold grams and send a sterling silver necklace; One silver necklace; 5000 will send a gram of gold 2 grams and then send a child silver bracelet (the weight is controlled within 10 grams) 3. Buy jewelry to send family portrait, photo photos, baby art photos! During the event period The entire jewelry consumption is full of XX to send a high -end photo studio family portrait art photo (worth 288 yuan), a high -end photo studio personal photo or baby art photo (value 688) over 5000, a set of wedding photos of high -end photo studios over 10,000 (value 3888 yuan) 4. Member welfare, pre -deposit cash! The membership pre -stored value cash back before the start of the event. Any pre -cash before the event, inlaid jewelry on the day of the event 1000 as 1200 flowers, xx XX, XX As a 2500 flower. Note: Activity three and activities . Using The ornamental bills before June of XX in XX in the "Dragon and Phoenix Jewelry", you can enjoy the original offer when purchasing jewelry jewelry during the event. MIT cash is 10 yuan; a discount of 20 yuan at full XX yuan. Send a member card when you over 1000, and send a VIP card when you over 5000. Wen customers who go to the store have exquisite small gifts (crystal bracelets, jade safety buckles) gift (Note: Bringing star numbers can not be adopted, it is auxiliary activity, the consumption amount of specific activities and the items donated Adjustment according to the specific store sales) 6. Event preparations 1. Buy gift preparation: Gold buying can give gold transfer beads, grams will inevitably be just equivalent to the number of grams, forming secondary hidden vagueness Consumption. 2. Supporting jewelry preparation: Due to the buying and sending silver chain in the event, special silver pendants can be set up in the store that day, supporting consumption. Summer necklace sales are better. 3. Propaganda materials preparation: Propaganda pages, flags in the store, promotional posters, and audio materials. "Hao Li will continue to enjoy, wonderful June, about the" Hui "dragon and phoenix!" As a slogan, the main product and store celebration promotion single, positive event slogan, back on the back are the content of the event. A single front can be used as a hanging flag. 4. Image scene layout: hanging flags in the store, flower balls to create a store celebration atmosphere, adding image balloons in the appropriate location in the store (the balloon of the Indian Longfeng store name), all the children enter the store will send the image balloon; the content of the audio cycle playback activity, Festive songs and shops at the door of the store attract customers; if conditions permit, you can set up arch (Rainbow Gate) at the door of the store to increase the effect of the store celebration. 5. Personnel preparation: determine the responsibility of each person in advance, implement them, and send the content of the event to the personnel in the store. All personnel can understand the content and responsibilities of the activities on the day and ensure that the scene is not confused on the day of the event. 6. Preliminary publicity: distribute publicity pages, posters in front of the store, main road color flag, car advertising. (Remarks: Materials and publicity methods change the anniversary of the jewelery store anniversary of the special situation in the store 1. DM publicity bill page, flag of the flag n Shi Tiantian accompanied you "as a slogan, with the theme of Christmas and New Year's Day, as the main push product and festive promotion single. Consider making the cost of production production, this promotion single is used as a small ceiling flag and the back is the main product. 2. Image scene layout A. Specialty stores This Stone Jewelry Stores are the nature of specialty stores, and the store mouth and window are carefully decorated. Two Christmas trees set up at the entrance of the store (hanging candy on the Christmas tree), and candy), and candy), and candy), and candy), and candy on the Christmas tree), and candy), and candy), and candy), and candy on the Christmas tree). Color flower with ten meters, snowflakes, smallpox suspension flags and small accessories, and add balloon at the appropriate location. B, shop shop The mouth will be carefully arranged. Set two Christmas trees at the channel entrance (the Christmas tree is hung on the Christmas tree), the flag and small ornaments are hung on the spot of the store, and the color flower is ten meters. C, counter n points Stone jewelry opening stores are the nature of the counter. Due to the unified management of the mall and the restrictions of the venue, a Christmas tree is set up at the door of the store (the Christmas tree is hung on the Christmas tree). R n 3. POP -festival image POP with DM single page at the same time, with the theme of Christmas and New Year's Day, and with holiday promotional activities, and adding products in winter. Form a strong visual impact. 4. The image balloon This will be a favorable timing of promoting the corporate image. The advertising balloon has the characteristics of low cost and strong atmosphere. The two sections of promotional activities will use a large number of balloons for mobile advertisements. All children enter the store will give away image balloons. 5. Candy December 31st, December 31st to January 1st Consumers of jewelry can get festival candy gifts, which is a way to retain consumers and seize consumer psychology. . Couple package Package, all customers who buy couples during the festival can give a beautiful gift. 7. Gold Card The customers who purchased 1,500 yuan during the event during the event will send a gold card, this card You can enjoy the discount of discounts. (For example, 50%off the original price of 1,000 yuan of jewelry: 1500 × 50%× 80%) 8, VIP card 一次性购物满1000元的顾客送VIP卡一张，此卡可享受折上折的优惠。(如原价1000元的首饰五折的基础上再进行折优惠：1500×50%×88%) 9. Any customer who has a one -time shopping for 500 yuan will give a beautiful gift. 10. The inventory backlog can be discounted by the gold card. . Promotion budget 1, DM single page, hanging flag A4 page 3000 × yuan = 1500 yuan 2. Pop (X stand) 1600mm × 500mm 120 yuan × 10 = 1200 yuan 3, image balloon yuan × 1000 = 200 yuan 4, candy 400 yuan 5. Small gift yuan × 500 = 500 yuan 6, Christmas tree 12 × 100 yuan = 1200 yuan 7, accessories 30 yuan × 12 = 360 yuan 8. Unpredictable cost XX yuan Total: RMB 7360 yuan Jewelry shop celebration planning plan 3 I. Activity time: June 10th to June 18 2. Activity theme: The "Chain" of the Duan Boat Festival 3. Event content: 1. "Chain" Gu Guxin: June 10th — 6 —6 —6 —6 —6 —6 — 6 —6 — 6 —6 — 6 —6 — 6 —6 — 6 — 6 — 6 — 6 — 6 — 6 — 6 On the 18th, I bought an 18K chain of 3,000 yuan plus 51 yuan (Su Jin does not participate in the discount event) 2. The old decoration of the Dragon Boat Festival: in the Dragon Boat Festival Festival During the period, customers can get the previous jewelry to the ×× jewelry store/cabinet in exchange for new jewelry, only charge processing fees, and provide free cleaning services at the same time (the diamond jewelry purchased by non -×× jewelry stores can also participate), Make all the jewelry "change the old appearance". . Propaganda and promotion of event Capons published in the local issue or evening newspaper publishing event publicity advertisements. The participation rules of activities such as "Heart", "Dragon Boat Festival old decoration change new face"; This on TV stations in various places can also be promoted by activities. The significance of the customer's heart "," Dragon Boat Festival old decoration replacement new face ", participation rules, local stores/cabinet addresses and telephone detailed advertisements. MOP in front of the store to do a good job of promotional posters or X display racks, arrange activities at the counter and set up consultation telephones to facilitate customer consultation; . Event control and evaluation 1. Do it in the event Good customers consult the number of reaches and activities. The number of purchases, sales, etc. to make detailed records; . After the event, do the activity in the later stage to collect the above data and media release frequency, agent feedback, etc. Good activities evaluation and summary in order to provide better marketing services to franchisees. 6. Budget for activity 1. Propaganda costs are about 3,000 yuan; 2. Show rack: 85 yuan; . Total: 3000 85 = 3085 yuan.
In order to protect things or work smoothly and successfully, a plan is usually necessary to prepare in advance. A good plan will definitely pay attention to the audience's participation and interaction. So how do we write a plan? The following is the planning plan for the jewelry shop celebration that I collected and organized. For reference only, you are welcome to read it.
The extraordinary luxury and rarity of the extreme luxury and rarity of the jewelry store celebration activities can only match the honor! At the first anniversary of the Hong Kong Huidian celebration, you sent this unique exclusive exclusive and glory for Ji Diamond for elegant body: the best naked drill free labor consumption customization
20xx from June 24th, all the Jiu diamond experience The center is determined to purchase a single naked drill with a naked drill and custom -made pretty holdings to avoid the corresponding processing cost! The new batch of high -level pure bare diamonds specially selected for newcomers. Each one is extremely strange and extraordinary, which is enough to endorse your love for you!
The latest precepts every week!
Details and instructions:
The procedure fee is only limited to single inlaid, and the processing cost of group inlaid is set; N made an final explanation by 9Diamond to this event.
It pure new color treasures and brilliant gifts
Woman who purchased nine -diamond products to buy "Summer Style" sterling silver and color treasure series in the experience center, you can get this series equivalent One or more of the value jewelry (cumulative)!
The members who have never consumed to buy the "Summer Style" series in the experience center can enjoy
"Value -value gift discounts with 100 gifts 30 gifts (on -site registered members can enjoy immediately), The gift gifts can be selected in the corresponding value of the corresponding value according to the cumulative amount, buy more and give it!
"Value -value gift discounts for 30 gifts for 30 gifts (on -site registered members can enjoy immediately), the gifts can be accumulated according to the accumulation accumulation according to the accumulation The amount is selected in the corresponding value of the value, buy more and give it!
Details and instructions:
In the buying that is to give away the specialty of the specialty of the specialty;
The event products are only available in Shanghai and Beijing experience centers, and will not be customized;
The number of products of the "Summer Style" series is limited, and it lasts after the sale and gift;
If gifts are limited to silver jewelry and color treasure series with the corresponding value.
Buest naked drill free labor consumption customization
20xx from June 24th, all naked diamonds and customized claims at the nine -diamond experience center for more than 30 points can be avoided, and the corresponding processing costs can be avoided! The new batch of high -level pure bare diamonds specially selected for newcomers. Each one is extremely strange and extraordinary, which is enough to endorse your love for you!
The latest precepts every week!
Details and instructions:
The procedure fee is only limited to single inlaid, and the processing cost of group inlaid is set; N made an final explanation by 9Diamond to this event.
It pure new color treasures and brilliant gifts
Woman who purchased nine -diamond products to buy "Summer Style" sterling silver and color treasure series in the experience center, you can get this series equivalent One or more of the value jewelry (cumulative)!
The members who have never consumed to buy the "Summer Style" series in the experience center can enjoy
"Value -value gift discounts with 100 gifts 30 gifts (on -site registered members can enjoy immediately), The gift gifts can be selected in the corresponding value of the `series products according to the cumulative amount, buy more and give it more!
" The preferential value of 30 gifts for 30 gifts (on -site registered members can be enjoyed in real time), the gifts can be based on the gifts of the gift. The cumulative amount is selected in the corresponding value of the value, buy more and give it!
Details and instructions:
In the buying that is to give away the specialty of the specialty of the specialty;
The event products are only available in Shanghai and Beijing experience centers, and will not be customized;
The number of products of the "Summer Style" series is limited, and it lasts after the sale and gift;
If gifts are limited to silver jewelry and color treasure series with the corresponding value.
Jewelry store celebration activities plan 2 1. Activity purpose
1. Increase brand awareness, reputation, credibility
. Increase product sales
. Activity theme r
"Colorful June 'Hui' Ji Dragon and Phoenix"
. Activity time
XX June XD -day day -xxxx
. Activity location
5. Event content
1. During the event, buy gold and get gold!
Themine gold and gold inlaid 3000 to increase gold 1 gram; 6000 will get gold 2 grams; 9000 Give 3 grams.
2. Buying diamonds, silver jewelry, jade giving gold and sending silver!
buy diamond inlaid, jade, and silver jewelry over 1000, and send gold grams and send a sterling silver necklace; One silver necklace; 5000 will send a gram of gold 2 grams and then send a child silver bracelet (the weight is controlled within 10 grams)
3. Buy jewelry to send family portrait, photo photos, baby art photos!
During the event period The entire jewelry consumption is full of XX to send a high -end photo studio family portrait art photo (worth 288 yuan), a high -end photo studio personal photo or baby art photo (value 688) over 5000, a set of wedding photos of high -end photo studios over 10,000 (value 3888 yuan)
4. Member welfare, pre -deposit cash!
The membership pre -stored value cash back before the start of the event. Any pre -cash before the event, inlaid jewelry on the day of the event 1000 as 1200 flowers, xx XX, XX As a 2500 flower. Note: Activity three and activities
. Using
The ornamental bills before June of XX in XX in the "Dragon and Phoenix Jewelry", you can enjoy the original offer when purchasing jewelry jewelry during the event. MIT cash is 10 yuan; a discount of 20 yuan at full XX yuan. Send a member card when you over 1000, and send a VIP card when you over 5000.
Wen customers who go to the store have exquisite small gifts (crystal bracelets, jade safety buckles) gift
(Note: Bringing star numbers can not be adopted, it is auxiliary activity, the consumption amount of specific activities and the items donated Adjustment according to the specific store sales)
6. Event preparations
1. Buy gift preparation: Gold buying can give gold transfer beads, grams will inevitably be just equivalent to the number of grams, forming secondary hidden vagueness Consumption.
2. Supporting jewelry preparation: Due to the buying and sending silver chain in the event, special silver pendants can be set up in the store that day, supporting consumption. Summer necklace sales are better.
3. Propaganda materials preparation: Propaganda pages, flags in the store, promotional posters, and audio materials. "Hao Li will continue to enjoy, wonderful June, about the" Hui "dragon and phoenix!" As a slogan, the main product and store celebration promotion single, positive event slogan, back on the back are the content of the event. A single front can be used as a hanging flag.
4. Image scene layout: hanging flags in the store, flower balls to create a store celebration atmosphere, adding image balloons in the appropriate location in the store (the balloon of the Indian Longfeng store name), all the children enter the store will send the image balloon; the content of the audio cycle playback activity, Festive songs and shops at the door of the store attract customers; if conditions permit, you can set up arch (Rainbow Gate) at the door of the store to increase the effect of the store celebration.
5. Personnel preparation: determine the responsibility of each person in advance, implement them, and send the content of the event to the personnel in the store. All personnel can understand the content and responsibilities of the activities on the day and ensure that the scene is not confused on the day of the event.
6. Preliminary publicity: distribute publicity pages, posters in front of the store, main road color flag, car advertising.
(Remarks: Materials and publicity methods change the anniversary of the jewelery store anniversary of the special situation in the store
1. DM publicity bill page, flag of the flag n Shi Tiantian accompanied you "as a slogan, with the theme of Christmas and New Year's Day, as the main push product and festive promotion single. Consider making the cost of production production, this promotion single is used as a small ceiling flag and the back is the main product.
2. Image scene layout
A. Specialty stores
This Stone Jewelry Stores are the nature of specialty stores, and the store mouth and window are carefully decorated. Two Christmas trees set up at the entrance of the store (hanging candy on the Christmas tree), and candy), and candy), and candy), and candy), and candy on the Christmas tree), and candy), and candy), and candy), and candy on the Christmas tree). Color flower with ten meters, snowflakes, smallpox suspension flags and small accessories, and add balloon at the appropriate location.
B, shop shop
The mouth will be carefully arranged. Set two Christmas trees at the channel entrance (the Christmas tree is hung on the Christmas tree), the flag and small ornaments are hung on the spot of the store, and the color flower is ten meters.
C, counter n points Stone jewelry opening stores are the nature of the counter. Due to the unified management of the mall and the restrictions of the venue, a Christmas tree is set up at the door of the store (the Christmas tree is hung on the Christmas tree). R n 3. POP
-festival image POP with DM single page at the same time, with the theme of Christmas and New Year's Day, and with holiday promotional activities, and adding products in winter. Form a strong visual impact.
4. The image balloon
This will be a favorable timing of promoting the corporate image. The advertising balloon has the characteristics of low cost and strong atmosphere. The two sections of promotional activities will use a large number of balloons for mobile advertisements. All children enter the store will give away image balloons.
5. Candy
December 31st, December 31st to January 1st Consumers of jewelry can get festival candy gifts, which is a way to retain consumers and seize consumer psychology.
. Couple package
Package, all customers who buy couples during the festival can give a beautiful gift.
7. Gold Card
The customers who purchased 1,500 yuan during the event during the event will send a gold card, this card You can enjoy the discount of discounts. (For example, 50%off the original price of 1,000 yuan of jewelry: 1500 × 50%× 80%)
8, VIP card
一次性购物满1000元的顾客送VIP卡一张，此卡可享受折上折的优惠。(如原价1000元的首饰五折的基础上再进行折优惠：1500×50%×88%)
9. Any customer who has a one -time shopping for 500 yuan will give a beautiful gift.
10. The inventory backlog can be discounted by the gold card.
. Promotion budget
1, DM single page, hanging flag
A4 page 3000 × yuan = 1500 yuan
2. Pop (X stand)
1600mm × 500mm
120 yuan × 10 = 1200 yuan
3, image balloon
yuan × 1000 = 200 yuan
4, candy
400 yuan
5. Small gift
yuan × 500 = 500 yuan
6, Christmas tree
12 × 100 yuan = 1200 yuan
7, accessories
30 yuan × 12 = 360 yuan
8. Unpredictable cost XX yuan Total: RMB
7360 yuan
Jewelry shop celebration planning plan 3 I. Activity time:
June 10th to June 18
2. Activity theme:
The "Chain" of the Duan Boat Festival
3. Event content:
1. "Chain" Gu Guxin:
June 10th — 6 —6 —6 —6 —6 —6 — 6 —6 — 6 —6 — 6 —6 — 6 —6 — 6 — 6 — 6 — 6 — 6 — 6 — 6 On the 18th, I bought an 18K chain of 3,000 yuan plus 51 yuan
(Su Jin does not participate in the discount event)
2. The old decoration of the Dragon Boat Festival:
in the Dragon Boat Festival Festival During the period, customers can get the previous jewelry to the ×× jewelry store/cabinet in exchange for new jewelry, only charge processing fees, and provide free cleaning services at the same time (the diamond jewelry purchased by non -×× jewelry stores can also participate), Make all the jewelry "change the old appearance".
. Propaganda and promotion of event
Capons published in the local issue or evening newspaper publishing event publicity advertisements. The participation rules of activities such as "Heart", "Dragon Boat Festival old decoration change new face";
This on TV stations in various places can also be promoted by activities. The significance of the customer's heart "," Dragon Boat Festival old decoration replacement new face ", participation rules, local stores/cabinet addresses and telephone detailed advertisements.
MOP in front of the store to do a good job of promotional posters or X display racks, arrange activities at the counter and set up consultation telephones to facilitate customer consultation;
. Event control and evaluation
1. Do it in the event Good customers consult the number of reaches and activities.
The number of purchases, sales, etc. to make detailed records;
. After the event, do the activity in the later stage to collect the above data and media release frequency, agent feedback, etc. Good activities evaluation and summary in order to provide better marketing services to franchisees.
6. Budget for activity
1. Propaganda costs are about 3,000 yuan;
2. Show rack: 85 yuan;
. Total: 3000 85 = 3085 yuan.