5 thoughts on “Skills of supermarket cargo placement”
Patsy
The skills of supermarket goods are mainly based on supermarket display rules, as follows: 1, hot -selling goods are parallel to sight Places, waist and knees. Among them, the former is the best place for supermarket cargo, which can increase sales by 70%. Therefore, for products with high gross profit, we must seize the gold seat and place it in the place where customers are most likely to get. 2, the main promoted products are placed on the right side of the shopping label or the showcase The shopping channel for the supermarket is generally wide enough, straight and flat, and less corner. "Time, avoid the shortcut to the table and exit. In addition, you can also capture the habit of using the right hand, and place the products that you want to sell most on the right side of the shop channel or the showcase. When the customer passes, it will be aroused to buy. 3, the products of thin -selling are placed at the entrance In walk into the supermarket, and the special offer should be on the face. Generally speaking, near the entrance, it can attract customers to enter the door, such as books, slippers, towels, etc., and valuable products such as books, slippers, towels, etc. are generally placed in the middle of the supermarket. From the perspective of consumer psychology, when visiting the supermarket, people always think that the goods in front are generally better, so often the more you buy the more. 4, olfactory marketing, seductive with "taste" The rich fragrances floating in the bakery of the supermarket are always irresistible. Bakery and cooked food on the spot can make customers feel the freshness of food. This is actually a kind of smell marketing. The fragrance of food will stimulate the secretion of various digestive enzymes in the human body, and mobilize the emotional center related to desire. Even if you are not hungry, you will unknowingly increase the purchase of food. In the same way, free foods and beverages in supermarkets also increase the possibility of customers' purchase. 5, visual marketing, attract people with "color" The pink lights will be installed above the meat counters in small supermarkets, which can make fresh meat look more attractive, because ambiguous lights often make foods often make foods Even more delicate. Generally speaking, meat is commonly used in red lights, yellow lights are commonly used in bread, and blue lights are commonly used in seafood.
Supermarket goods are placed on the entrance of vegetables and vegetables, bread, brand products, and the right three layers of popular products, and the racks of highlights of the highlights. 1. The entrance to the vegetables and vegetable bread The colorful fruits and fruits and fragrant bread have the magic of attractive attention. Fresh fruits, and the freshly baked bread, can make people feel the freshness of the product, and unconsciously think: This supermarket has updated products every day! It, vegetables, vegetables and bread usually use low low use Short supermarket shelves display, so that they will not block the attention of customers, allowing people to see the distribution of goods inside the supermarket at a glance, thereby stimulating their desire to enter the store and increasing the passenger flow of the supermarket.
2, brand product placing auxiliary channels supermarket sub -channel is a channel formed between supermarket shelves. Browse more products? This requires the propaganda and popularity of branded products to attract customers to enter and browse the goods on the shelves on both sides. The related brand products are placed between the main passage of the supermarket and the auxiliary channel, as well as the "blocking" consumers who have clearly purchased the target. As a result, customers stop to browse more nearby goods.
3, the popular product set the right three layers as the operator of the supermarket, you must know the "golden display location" of the supermarket shelter: Asia Human general height is 160-170cm, so most of the customer's sight is concentrated in the range of 100-150cm, that is, the third and fourth floor of the shelves. Putting popular products here is easier to give customers to discover it. people's sight is always used to from top to bottom, from left to right to browse the products on supermarket shelves, so put high -profile popular products on the right side of a row of supermarket shelves, helping to promote popularity The sales of goods bring high returns to supermarkets. 4, highlights of the product swinging data shows that the attractive, packaged, high-profile highlights are placed on the end frame and sold. many. This is because most of the end frames are facing the main passage of the supermarket. It is the only way for customers. Even if people only walk between the supermarkets, they can easily see the goods placed on the end frame. The research shows that when placing 1-2 products on the end frame, it can attract customers 'attention most. A high-area display method will automatically gather customers' attention to these highlights. 5, refrigerated goods are exported The frozen foods such as ice cream, frozen food, frozen drinks, yogurt, etc. in the supermarket, should not be exposed to normal temperature environments for a long time. Putting them near the export of supermarkets, customers don't have to worry about their melting while shopping, which helps increase consumers' chances of buying refrigerated food.
extension information: Preferred precautions for the placement of goods in the supermarket: 1, low -priced special products are not easy to cause customers Always, there is no comparison with other prices before the cash register, which is more likely to make customers lose their sensitivity to the price. Unconsciously, they will buy one or two pieces when they are lined up. 2, supermarket display is not just as simple as the product is put on the supermarket shelves. In fact, the sales volume of the same product in different positions in the supermarket can be several times worse. Therefore, it is necessary to master the laws of the placement and sales of the product and strive for greater benefits for the supermarket.
Pay content for time limit to check for freenAnswer 1. The supermarket door is placed vertically. The space in front of the supermarket door must be placed vertically, because customers can see ahead at a glance for customers to shop. 2. Place horizontally in the supermarket. However, in the supermarket, it must be placed horizontally, because this can save a lot of space and be able to place more goods. 3. In the middle of food, fruit and vegetable products. Generally, vegetables, dry goods, rice noodles, fruits, etc. are placed in the middle, so that customers can choose other things when they are selected. 4. Seasoning products are placed around food, fruits and vegetables. Seasoning seasoning and other products are placed around fruits and vegetables, which is convenient for customers to find. 5. Special products such as tobacco and alcohol, milk powder, milk, etc. should be packed at the gate of the supermarket. These products are more popular in modern life, and they are placed closely at the door of the supermarket for customers to buy. 6. Daily necessities such as clothing, bedding, chemicals, dishes and other daily necessities should be placed on the second floor of the supermarket. These things have high requirements for the environment. They are both hygienic and dry, so it is more appropriate to place it alone on the second floor.nHello! I am inconvenient to contact the voice now. If you have any questions, you can post itnQuestions I need a live instructornAnswer dear! It is basically no problem if you do it as mentioned above!nAsk me, I need a instructor to pay him for the work feenIncluding purchasenI am a novicenI am in Haikou City, Hainan ProvincenAnswer here, it is recommended that you can search for the relevant knowledge and videos of the goods on the Internet. It is actually very simple.nIt's not so different from you don't think so difficult to put the goods in the supermarket.nWhat else can I help you? If you are satisfied with my service, please like it! thank you for your support! I wish you a happy life! I want to do things ~nMore 9nBleak
First of all, you wish you a lot of daily consumption in most families. The daily necessities of ordinary families and long -term consumption projects such as ordinary families go to the supermarket to buy. As a large -scale store in the selected supermarket, the merchants naturally cannot spend a lot of energy to sell for customers' separate shopping guide. In the way, through the study of customers 'public shopping habits, we can guide customers' purchase behavior through the placement of goods. For consumers, when shopping, if you can understand the production of supermarket goods, you can avoid consumption induction and buy affordable good things during shopping.
. The main promotional product is placed in the entrance area of the supermarket: the entrance to the supermarket is the first place where every customer who visits the supermarket. After this area, if people have the needs of buying, they will naturally have the desire to buy. Therefore, there are not many types of goods at the entrance, but the number of places is large. Based on the principles of promotion and promotion, there are more profit -making sales, large sales, and natural profits will not be very high. Therefore, things in this area are basically profitable goods. If there is a need, you can buy it, which is generally cheaper than the inside.
· Shelf or counter is not as good as the food outside: there is time limit for food. Once it expires, it can only be eliminated or handled through other channels. When placing food, supermarkets are generally fresh, newly produced inside the shelves or below the frozen counter, so that they can ensure that the relatively short -quality foods outside are sold out first. If you want to buy food for a long time, it is best to choose the food or the underlying food. Generally, it is just a factory, which is relatively fresh and the remaining shelf life is relatively long.
· Scholarship is placed. The three -story area is different: the shelves are the main places to place the goods. Most of the positions at 1.6 meters to 1.8 meters) are mostly used to display high -profit goods, their own brand products, exclusive agents or distribution products; most of the products that are more unique and need to be promoted at the high -rise; The bottom layer is naturally the main placement of goods that have entered the end of the sales cycle or discounted at low prices. This kind of product is usually a practical product and is very affordable.
· Treatment of the cargo carriers, low -priced goods sinking at both ends: no matter which supermarket, there will often be some particularly low -cost products, perhaps the upcoming food, maybe some damaged fruits, and also a fruit, and also a fruit, also a fruit, also a fruit, also a fruit, also a fruit, also a fruit, also a fruit, and also a fruit, also a fruit, and also a fruit, and also a fruit, also a fruit, and also a fruit that is damaged. It may be destroyed the packaging daily necessities, and most of these things will be listed separately and placed on the float near the shopping rack. As for low -cost products, most of them are placed on both ends on the shelves, which will help shoppers to compare after watching a row. If you want to be affordable, you will buy it. rnrn 对于经常购物的人来说，如果掌握了一些超市货物摆放的技巧的话，就能迅速的找到自己想要的货物，并且知道如何购买到那些物美价廉的低The cost of goods, the cost of shopping, naturally decreased, and the decrease in living expenditure. Today, supermarkets have become an indispensable part of our lives. However, have you noticed that in the dazzling products of the supermarket, the placement of the goods is hidden secret, and there are also the knowledge of merchants. To let customers "choose" according to the intention of the seller. The reporter interviewed some people in the industry and could see how the merchants guided consumption. In the middle of the goods, the reporter visited several large supermarkets. It was found that on the food shelves such as milk, yogurt, and cooked meat in each supermarket, people's eyes were looking at it. The first thing that was seen was the production date of the most. The closer to the production date, the fresher. In a supermarket in the east, the reporter saw that the yogurt production date in the middle of the shelf was February 25, and the production date of the upper and lower layers was on February 28 and March 1. Almost all customers who come to shop will focus on the middle shelves first, and the products above will also sell the fastest, and three of them take things away from the middle shelves. The industry experts in the right side of non -fresh food told reporters that how to place goods is a marketing strategy of supermarkets. Putting goods in different locations can largely promote sales. Usually, items with large profits are put on the right. Because most people are used to using their right hands, they always like to take things on the right. Some of the less fresh foods are usually placed in this position. Foods such as milk, beverages, and other foods in the production date are placed in parallel to customers. Because a survey shows that the goods placed in parallel to the eyes of customers can increase sales by 70%. This is also the best place for supermarket items. The second is the place where the waist is, and the third is where the knees are parallel to the knee. The products placed in these positions are relatively large. Mr. Yu, who had been doing management in a supermarket in a supermarket, revealed to reporters that a large part of consumers did not know what they wanted to buy when they went to the supermarket. In order to attract this consumer group, merchants consciously set up related commodity cabinets, such as women's products cabinets and children's products cabinets and children's toy cabinets to send hints to consumers, causing consumers' attention and inducing them to buy. The supermarket will open up some theme commodity areas every time. For example, it is nearly 38th, and they deliberately open up a area at the upper and lower elevators to display all festival supplies. If you do this, you can remind customers when they should buy. Of course, it is also a way of promotion. If there is a boutique area in the supermarket, it will generally not be too far away from the cashier, or it will set up a cash register for a close distance, which is very convenient. For example, selling cigarettes such as tobacco and alcohol. The purpose is to allow you to have the desire to consume in the shortest time to "achieve the facts", so as not to regret it. In terms of spatial distribution, supermarkets will also be based on the principle of increasing customer traffic as much as possible, separate the two areas that can attract customers as much as possible, and arrange other areas between two areas, such as placing traditional bread products in fresh food District and fast consumer foods such as milk. Common nouns of supermarket stores: In the middle of the main channel, product sales are arranged in the main channel or temporarily installed shelves. Inventory: Regularly check the goods in the store to indeed master the operating performance and inventory during the period. On the shelves: Put the product on the shelf. Pick up zero: Pick up the sporadic products that are abandoned in each corner. Head head: "Promotion Zone", a product display formed by a brand product separately, is generally stacked on the ground or box -type products directly on the ground, called the pile head.
Whether it is a large supermarket or a small supermarket, the rationality of the product layout is closely related to whether the operation of a supermarket is successful. However, the general layout of supermarket products has long become the common sense or subconscious of the people. The layout of each supermarket is pursuing their own characteristics while complying with these basic layouts. Below we analyze the following eight basic supermarket layout display plans.
The supermarket product layout plan 1: neat display method
The neat display method is to determine the length, wide, and high number of noodles of a single product according to the size of the shelves. The method of stacking neatly to highlight the sense of product volume. The neatly displayed shelves are generally configured at the end of the shelves displayed by the central government. The products displayed are products with high sales and discount rates that supermarkets want to sell to customers in large quantities, or they need to buy products with high seasonal purchases and large purchases. Cool drinks in summer. Sometimes neat display methods make customers feel difficult to get, and it can be appropriately changed if necessary.
is to give customers a "special sales product is cheap product." The display appliances used in random display methods are generally a round or quadrocarbound mesh basket, and also with brands that indicate special offers. The configuration position of the randomly displayed net basket is basically the same as the neat display, but it can also be configured in the aisle of the central display rack, close to the shelves on one side, or configure it in a cold landing area in the store to drive the this Display the sales of goods.
The product layout plan of the supermarket: Disc display method
The disc display method is to cut the bottom of the carton of the carton Methods for units accumulated. This can not only speed up the product display, but also prompt customers to buy the whole box to a certain extent. Some disk display is only displayed on the above layer, while the following is not opened to display the whole box of the box. The position of the disc display stand can be consistent with the neat display rack, or it can also be displayed at the entrance and exit.
The product layout plan of the supermarket: Both the random display method
This and random display method is a display method with neat and random display at the same time. At the same time, it can have the characteristics of the above two methods, but the positions configured by the random display rack should be consistent with the neat display, and cannot be configured in the aisle or other places of the central display rack like the random display rack.
The product layout plan of the supermarket: The end display method
The so -called ending refers to the two ends of the central display rack on both sides. place. The end is generally used to display new products and high profits. If the product displayed by the end is more attractive than a combination of goods than single -piece products, the end display should be based on combined and correlation products.
The product layout plan of the Supermarket: The island display method
In the import of the supermarket, the central or bottom is not set up in the middle or bottom The display method is called island display. Its utensils generally include freezer, platform or large -scale mesh basket. In addition, there are some random, active island display active tables required in a small passage, and bulk with wheels with wheels. Baskets and other display utensils. rnrn超市商品布局方案六：窄缝陈列法rnrn为了打破中央陈列架定位陈列的单调感，在中央陈列架上撤去几层隔板，只留The shelves at the bottom form a narrow space for special display. This display method is called narrow seam display. It is best to introduce the products displayed
The new products or high profits for customers. Generally, it can only be one or 2 item products, which can play a better promotional effect Essence
This product layout plan Seven: Suspension display
The method of hanging up with a three -dimensional sense of flat or slender products is called a suspension display method. It can produce a good three -dimensional effect effect on these non -three -dimensional senses and add changes brought about by other special display methods. At present, many products produced by the factory are packaged in porous products that can be used for suspension display, such as candy, shaver, pencil, and children's toys.
The product layout plan of the Supermarket: Highlighting the display method
In the display method is also to break the sense of monotonous, attract customers into the central display rack, and in front of the central display rack , Methods to highlight special display positions. For example, make a prominent platform on this side, pile up the goods on it, or make the shelf in the lower layer of the central display rack into a prominent board, and then accumulate the product on this board.
The skills of supermarket goods are mainly based on supermarket display rules, as follows:
1, hot -selling goods are parallel to sight
Places, waist and knees. Among them, the former is the best place for supermarket cargo, which can increase sales by 70%. Therefore, for products with high gross profit, we must seize the gold seat and place it in the place where customers are most likely to get.
2, the main promoted products are placed on the right side of the shopping label or the showcase
The shopping channel for the supermarket is generally wide enough, straight and flat, and less corner. "Time, avoid the shortcut to the table and exit. In addition, you can also capture the habit of using the right hand, and place the products that you want to sell most on the right side of the shop channel or the showcase. When the customer passes, it will be aroused to buy.
3, the products of thin -selling are placed at the entrance
In walk into the supermarket, and the special offer should be on the face. Generally speaking, near the entrance, it can attract customers to enter the door, such as books, slippers, towels, etc., and valuable products such as books, slippers, towels, etc. are generally placed in the middle of the supermarket. From the perspective of consumer psychology, when visiting the supermarket, people always think that the goods in front are generally better, so often the more you buy the more.
4, olfactory marketing, seductive with "taste"
The rich fragrances floating in the bakery of the supermarket are always irresistible. Bakery and cooked food on the spot can make customers feel the freshness of food. This is actually a kind of smell marketing. The fragrance of food will stimulate the secretion of various digestive enzymes in the human body, and mobilize the emotional center related to desire. Even if you are not hungry, you will unknowingly increase the purchase of food. In the same way, free foods and beverages in supermarkets also increase the possibility of customers' purchase.
5, visual marketing, attract people with "color"
The pink lights will be installed above the meat counters in small supermarkets, which can make fresh meat look more attractive, because ambiguous lights often make foods often make foods Even more delicate. Generally speaking, meat is commonly used in red lights, yellow lights are commonly used in bread, and blue lights are commonly used in seafood.
Supermarket goods are placed on the entrance of vegetables and vegetables, bread, brand products, and the right three layers of popular products, and the racks of highlights of the highlights.
1. The entrance to the vegetables and vegetable bread
The colorful fruits and fruits and fragrant bread have the magic of attractive attention. Fresh fruits, and the freshly baked bread, can make people feel the freshness of the product, and unconsciously think: This supermarket has updated products every day!
It, vegetables, vegetables and bread usually use low low use Short supermarket shelves display, so that they will not block the attention of customers, allowing people to see the distribution of goods inside the supermarket at a glance, thereby stimulating their desire to enter the store and increasing the passenger flow of the supermarket.
2, brand product placing auxiliary channels
supermarket sub -channel is a channel formed between supermarket shelves. Browse more products? This requires the propaganda and popularity of branded products to attract customers to enter and browse the goods on the shelves on both sides.
The related brand products are placed between the main passage of the supermarket and the auxiliary channel, as well as the "blocking" consumers who have clearly purchased the target. As a result, customers stop to browse more nearby goods.
3, the popular product set the right three layers
as the operator of the supermarket, you must know the "golden display location" of the supermarket shelter: Asia Human general height is 160-170cm, so most of the customer's sight is concentrated in the range of 100-150cm, that is, the third and fourth floor of the shelves. Putting popular products here is easier to give customers to discover it.
people's sight is always used to from top to bottom, from left to right to browse the products on supermarket shelves, so put high -profile popular products on the right side of a row of supermarket shelves, helping to promote popularity The sales of goods bring high returns to supermarkets.
4, highlights of the product swinging
data shows that the attractive, packaged, high-profile highlights are placed on the end frame and sold. many. This is because most of the end frames are facing the main passage of the supermarket. It is the only way for customers. Even if people only walk between the supermarkets, they can easily see the goods placed on the end frame.
The research shows that when placing 1-2 products on the end frame, it can attract customers 'attention most. A high-area display method will automatically gather customers' attention to these highlights.
5, refrigerated goods are exported
The frozen foods such as ice cream, frozen food, frozen drinks, yogurt, etc. in the supermarket, should not be exposed to normal temperature environments for a long time. Putting them near the export of supermarkets, customers don't have to worry about their melting while shopping, which helps increase consumers' chances of buying refrigerated food.
extension information:
Preferred precautions for the placement of goods in the supermarket:
1, low -priced special products are not easy to cause customers Always, there is no comparison with other prices before the cash register, which is more likely to make customers lose their sensitivity to the price. Unconsciously, they will buy one or two pieces when they are lined up.
2, supermarket display is not just as simple as the product is put on the supermarket shelves. In fact, the sales volume of the same product in different positions in the supermarket can be several times worse. Therefore, it is necessary to master the laws of the placement and sales of the product and strive for greater benefits for the supermarket.
Pay content for time limit to check for freenAnswer 1. The supermarket door is placed vertically. The space in front of the supermarket door must be placed vertically, because customers can see ahead at a glance for customers to shop. 2. Place horizontally in the supermarket. However, in the supermarket, it must be placed horizontally, because this can save a lot of space and be able to place more goods. 3. In the middle of food, fruit and vegetable products. Generally, vegetables, dry goods, rice noodles, fruits, etc. are placed in the middle, so that customers can choose other things when they are selected. 4. Seasoning products are placed around food, fruits and vegetables. Seasoning seasoning and other products are placed around fruits and vegetables, which is convenient for customers to find. 5. Special products such as tobacco and alcohol, milk powder, milk, etc. should be packed at the gate of the supermarket. These products are more popular in modern life, and they are placed closely at the door of the supermarket for customers to buy. 6. Daily necessities such as clothing, bedding, chemicals, dishes and other daily necessities should be placed on the second floor of the supermarket. These things have high requirements for the environment. They are both hygienic and dry, so it is more appropriate to place it alone on the second floor.nHello! I am inconvenient to contact the voice now. If you have any questions, you can post itnQuestions I need a live instructornAnswer dear! It is basically no problem if you do it as mentioned above!nAsk me, I need a instructor to pay him for the work feenIncluding purchasenI am a novicenI am in Haikou City, Hainan ProvincenAnswer here, it is recommended that you can search for the relevant knowledge and videos of the goods on the Internet. It is actually very simple.nIt's not so different from you don't think so difficult to put the goods in the supermarket.nWhat else can I help you? If you are satisfied with my service, please like it! thank you for your support! I wish you a happy life! I want to do things ~nMore 9nBleak
First of all, you wish you a lot of daily consumption in most families. The daily necessities of ordinary families and long -term consumption projects such as ordinary families go to the supermarket to buy. As a large -scale store in the selected supermarket, the merchants naturally cannot spend a lot of energy to sell for customers' separate shopping guide. In the way, through the study of customers 'public shopping habits, we can guide customers' purchase behavior through the placement of goods. For consumers, when shopping, if you can understand the production of supermarket goods, you can avoid consumption induction and buy affordable good things during shopping.
. The main promotional product is placed in the entrance area of the supermarket: the entrance to the supermarket is the first place where every customer who visits the supermarket. After this area, if people have the needs of buying, they will naturally have the desire to buy. Therefore, there are not many types of goods at the entrance, but the number of places is large. Based on the principles of promotion and promotion, there are more profit -making sales, large sales, and natural profits will not be very high. Therefore, things in this area are basically profitable goods. If there is a need, you can buy it, which is generally cheaper than the inside.
· Shelf or counter is not as good as the food outside: there is time limit for food. Once it expires, it can only be eliminated or handled through other channels. When placing food, supermarkets are generally fresh, newly produced inside the shelves or below the frozen counter, so that they can ensure that the relatively short -quality foods outside are sold out first. If you want to buy food for a long time, it is best to choose the food or the underlying food. Generally, it is just a factory, which is relatively fresh and the remaining shelf life is relatively long.
· Scholarship is placed. The three -story area is different: the shelves are the main places to place the goods. Most of the positions at 1.6 meters to 1.8 meters) are mostly used to display high -profit goods, their own brand products, exclusive agents or distribution products; most of the products that are more unique and need to be promoted at the high -rise; The bottom layer is naturally the main placement of goods that have entered the end of the sales cycle or discounted at low prices. This kind of product is usually a practical product and is very affordable.
· Treatment of the cargo carriers, low -priced goods sinking at both ends: no matter which supermarket, there will often be some particularly low -cost products, perhaps the upcoming food, maybe some damaged fruits, and also a fruit, and also a fruit, also a fruit, also a fruit, also a fruit, also a fruit, also a fruit, also a fruit, and also a fruit, also a fruit, and also a fruit, and also a fruit, also a fruit, and also a fruit that is damaged. It may be destroyed the packaging daily necessities, and most of these things will be listed separately and placed on the float near the shopping rack. As for low -cost products, most of them are placed on both ends on the shelves, which will help shoppers to compare after watching a row. If you want to be affordable, you will buy it. rnrn 对于经常购物的人来说，如果掌握了一些超市货物摆放的技巧的话，就能迅速的找到自己想要的货物，并且知道如何购买到那些物美价廉的低The cost of goods, the cost of shopping, naturally decreased, and the decrease in living expenditure. Today, supermarkets have become an indispensable part of our lives. However, have you noticed that in the dazzling products of the supermarket, the placement of the goods is hidden secret, and there are also the knowledge of merchants. To let customers "choose" according to the intention of the seller. The reporter interviewed some people in the industry and could see how the merchants guided consumption. In the middle of the goods, the reporter visited several large supermarkets. It was found that on the food shelves such as milk, yogurt, and cooked meat in each supermarket, people's eyes were looking at it. The first thing that was seen was the production date of the most. The closer to the production date, the fresher. In a supermarket in the east, the reporter saw that the yogurt production date in the middle of the shelf was February 25, and the production date of the upper and lower layers was on February 28 and March 1. Almost all customers who come to shop will focus on the middle shelves first, and the products above will also sell the fastest, and three of them take things away from the middle shelves. The industry experts in the right side of non -fresh food told reporters that how to place goods is a marketing strategy of supermarkets. Putting goods in different locations can largely promote sales. Usually, items with large profits are put on the right. Because most people are used to using their right hands, they always like to take things on the right. Some of the less fresh foods are usually placed in this position. Foods such as milk, beverages, and other foods in the production date are placed in parallel to customers. Because a survey shows that the goods placed in parallel to the eyes of customers can increase sales by 70%. This is also the best place for supermarket items. The second is the place where the waist is, and the third is where the knees are parallel to the knee. The products placed in these positions are relatively large. Mr. Yu, who had been doing management in a supermarket in a supermarket, revealed to reporters that a large part of consumers did not know what they wanted to buy when they went to the supermarket. In order to attract this consumer group, merchants consciously set up related commodity cabinets, such as women's products cabinets and children's products cabinets and children's toy cabinets to send hints to consumers, causing consumers' attention and inducing them to buy. The supermarket will open up some theme commodity areas every time. For example, it is nearly 38th, and they deliberately open up a area at the upper and lower elevators to display all festival supplies. If you do this, you can remind customers when they should buy. Of course, it is also a way of promotion. If there is a boutique area in the supermarket, it will generally not be too far away from the cashier, or it will set up a cash register for a close distance, which is very convenient. For example, selling cigarettes such as tobacco and alcohol. The purpose is to allow you to have the desire to consume in the shortest time to "achieve the facts", so as not to regret it. In terms of spatial distribution, supermarkets will also be based on the principle of increasing customer traffic as much as possible, separate the two areas that can attract customers as much as possible, and arrange other areas between two areas, such as placing traditional bread products in fresh food District and fast consumer foods such as milk. Common nouns of supermarket stores: In the middle of the main channel, product sales are arranged in the main channel or temporarily installed shelves. Inventory: Regularly check the goods in the store to indeed master the operating performance and inventory during the period. On the shelves: Put the product on the shelf. Pick up zero: Pick up the sporadic products that are abandoned in each corner. Head head: "Promotion Zone", a product display formed by a brand product separately, is generally stacked on the ground or box -type products directly on the ground, called the pile head.
Whether it is a large supermarket or a small supermarket, the rationality of the product layout is closely related to whether the operation of a supermarket is successful. However, the general layout of supermarket products has long become the common sense or subconscious of the people. The layout of each supermarket is pursuing their own characteristics while complying with these basic layouts. Below we analyze the following eight basic supermarket layout display plans.
The supermarket product layout plan 1: neat display method
The neat display method is to determine the length, wide, and high number of noodles of a single product according to the size of the shelves. The method of stacking neatly to highlight the sense of product volume. The neatly displayed shelves are generally configured at the end of the shelves displayed by the central government. The products displayed are products with high sales and discount rates that supermarkets want to sell to customers in large quantities, or they need to buy products with high seasonal purchases and large purchases. Cool drinks in summer. Sometimes neat display methods make customers feel difficult to get, and it can be appropriately changed if necessary.
is to give customers a "special sales product is cheap product." The display appliances used in random display methods are generally a round or quadrocarbound mesh basket, and also with brands that indicate special offers. The configuration position of the randomly displayed net basket is basically the same as the neat display, but it can also be configured in the aisle of the central display rack, close to the shelves on one side, or configure it in a cold landing area in the store to drive the this Display the sales of goods.
The product layout plan of the supermarket: Disc display method
The disc display method is to cut the bottom of the carton of the carton Methods for units accumulated. This can not only speed up the product display, but also prompt customers to buy the whole box to a certain extent. Some disk display is only displayed on the above layer, while the following is not opened to display the whole box of the box. The position of the disc display stand can be consistent with the neat display rack, or it can also be displayed at the entrance and exit.
The product layout plan of the supermarket: Both the random display method
This and random display method is a display method with neat and random display at the same time. At the same time, it can have the characteristics of the above two methods, but the positions configured by the random display rack should be consistent with the neat display, and cannot be configured in the aisle or other places of the central display rack like the random display rack.
The product layout plan of the supermarket: The end display method
The so -called ending refers to the two ends of the central display rack on both sides. place. The end is generally used to display new products and high profits. If the product displayed by the end is more attractive than a combination of goods than single -piece products, the end display should be based on combined and correlation products.
The product layout plan of the Supermarket: The island display method
In the import of the supermarket, the central or bottom is not set up in the middle or bottom The display method is called island display. Its utensils generally include freezer, platform or large -scale mesh basket. In addition, there are some random, active island display active tables required in a small passage, and bulk with wheels with wheels. Baskets and other display utensils. rnrn超市商品布局方案六：窄缝陈列法rnrn为了打破中央陈列架定位陈列的单调感，在中央陈列架上撤去几层隔板，只留The shelves at the bottom form a narrow space for special display. This display method is called narrow seam display. It is best to introduce the products displayed
The new products or high profits for customers. Generally, it can only be one or 2 item products, which can play a better promotional effect Essence
This product layout plan Seven: Suspension display
The method of hanging up with a three -dimensional sense of flat or slender products is called a suspension display method. It can produce a good three -dimensional effect effect on these non -three -dimensional senses and add changes brought about by other special display methods. At present, many products produced by the factory are packaged in porous products that can be used for suspension display, such as candy, shaver, pencil, and children's toys.
The product layout plan of the Supermarket: Highlighting the display method
In the display method is also to break the sense of monotonous, attract customers into the central display rack, and in front of the central display rack , Methods to highlight special display positions. For example, make a prominent platform on this side, pile up the goods on it, or make the shelf in the lower layer of the central display rack into a prominent board, and then accumulate the product on this board.