1 thought on “Soul: The soul experience of strangers”
Lester
Soul, as a dark horse in the social field, is currently ranked among the top five lists, and currently has exceeded 5 million daily work. So why is SOUL so hot? What is the soul experience? After experiencing for a period of time as a product, it is analyzed one by one from the industry background, user environment, product structure, and characteristic functions.
. Experience environment
mobile phone brand: iPhone11
Operating system: iOS13.5.1 n Application version: 3.44 .0
. Industry background
(1) Social environment: As the national economic development has rapidly improved national living standards, the continuous improvement of national product The per capita life span makes the disposable free time of the educated population. At the same time, due to the relatively single environment such as learning and work, people's social needs have continued to increase, and the characteristics of the Internet's social networking can be anonymous, people's desire to spy and hunting can easily be stimulated.
(2) Policy environment: The state continues to attach importance to social networks and correctly guide citizens to use network tools. On June 1, 2017, my country officially implemented the "Network Security Law of the People's Republic of China", which is also the first basic law in my country to comprehensively regulate the problem of network space security management. Subsequently, relevant policies and laws such as the "Provisions on Internet Security Supervision and Inspection of Public Security Organs" and "Emergency Plan for Emergency Projects of Internet Network Security" were successively introduced to further regulate the network social environment.
(3) Technical environment: In recent years, my country's science and technology have developed rapidly, and 5G, AR, and VR technology have gradually realized. This not only provides great convenience for the network social environment, but also allows users At the same time, personal needs have experienced the extraordinary power of science and technology.
. User portraits
(1) Gender
can see the user group of Soul from the figure above. 38.86%, the difference between the two is 22.28%, mainly male users. In the past, the social application of strangers was mainly male. Women were relatively scarce resources, but the difference between the proportion of men and women of Soul is not very different. The female group also occupied a certain proportion. This is a relatively good distribution state for strangers. It is mainly from the fine polishing and design of the Soul products itself.
(2) Age
In ages, the group is mainly users aged 20 to 29 years old, and groups under 40 years old account for 91.6%, most users It belongs to the young and middle -aged group and belongs to the post -80s post -90s. With the growth of the Internet, this generation has high acceptance of new things and likes to try niche products with very different styles.
(3) Income level
From the income level above, Soul's use of more than 70%of the income level of the user is well -off and above, and the consumption power is high.
(4) Regional
From the perspective of geographical distribution, Guangdong ranked first, and Jiangsu and Shandong were almost equal to the second and third. Generally speaking, urban distribution is mainly concentrated in the first and second -tier cities with developed economic developments, which also shows that developed cities have greater demand for online social networking.
This summary: The user group of SOUL is mainly male. Female users are relatively scarce resources and the number and quality of female users will determine the appeal of the application to male users. Therefore User experience, more refined polishing and optimization in the interface design and use function of the product. From the age level, the group is mainly used by users aged 20 to 29. Most users belong to the young and middle -aged groups and most of them are only generations. They do not lack the company's companionship, mainly to desire the sense of belonging and recognition of their peers. This generation has high acceptance of new things and likes to try niche products with very different styles. Soul can use this feature to create some topic modules about contemporary values or hobbies for users to choose from, attract more users to explore and use. From the perspective of regional and income, Soul's user groups generally gather in first -tier cities and have certain consumption power. Therefore, Soul can work hard up and down at the optimization of membership level, give members unique recognition and more gameplay, and enhance user stickiness.
. Product analysis
1. Product introduction
product name: soul
product type: social application platform: social application platform
SLOGAN: Follow the soul to find you
product positioning: the communication park of 100 million people
On social platforms, users can find a small partner who is in love with the "soul test" of 30 seconds. Unlike other social software, there is a "SOUL recommendation" algorithm, which pushes the stranger who can understand your best in seconds. Soul self -test games, private blog and other new gameplay make strange socialization more creative.
2. Product function structure
SOUL's main function is to match the chat module and publish the square content module. This article will also conduct the main analysis of these two modules.
The matching chat mainly includes five methods: planet, soul matching, voice matching, love bell and face -based. Click the chat module directly from the homepage to enter the chat interface. When you browse the list of friends, click on the friend dialog box to enter the private chat interface directly. Click the avatar to directly enter the opponent's personal homepage for dynamic browsing.
. The square is listed as a module separately. The dynamic dynamic dynamics in the form of waterfall flow can allow users to enjoy the immersive experience. It will be designed in the first -level interface with the square to allow users At a glance of the product function interface, it also attracts users to browse the content of the square and participate in the dynamic release.
3. Products of product usage
Since the main function of soul is to chat social, only the matching social exchange map is listed to show the main use process of SOUL, as shown in the figure below Show:
(1) Function 1: Matching social
The basic logic of Soul to match social communication is personality interest. When using Soul for the first time, Soul will encourage and guide users to complete a personality test, and it is recommended that the user set the corresponding gravitational signing. At the same time, the personal information filled by the user forms a more accurate matching algorithm. 90%or more, the matching degree will also be displayed to users, so that high similarity is the first impression of users.
The planet module that enters the homepage after the user registration is successfully registered. You will see a exquisite version of the 3D planet with some small planets floating on it. Each little planet is marked with the name of the strange user. Some of them are also marked with their characteristics such as "fitness experts", and there is a kind of "the feeling of finding you in the vast sea of people." If you want to change a batch of planets to "shake", see the interesting planet user name, click the corresponding dot in to see the user's homepage. If you are interested, you can also pay attention to or initiate private chat.
This -clicking the soul matching system will give priority to users who click at the same time to perform "soul matching". The advantage of this design is that the two parties are online and both are in a state of high chat willingness. After successful matching Jump to the chat interface. The two parties can carry out further communication or click the Button in the upper right corner to view the other party's homepage dynamic to understand the situation of the other party. This will also help improve the success rate of user relations. No response will greatly weaken the willingness to chat with users.
In addition to the soul matching method, Soul also designed the voice matching method of anonymous Lianmai. The characteristic of this chat method is to attract each other through sound and 4 minutes in a limited time. Only both parties choose to open up their identities in 4 minutes to continue to chat and get the relevant information of the other account. When users are interested in the other party, they can invite the other party to disclose their identities by giving gifts. If you purchase the value -added service of "positioning card", "fairy card" or "magic fairy card", the chat time can be extended to 6 minutes. This design can not only meet the needs of some users' hunting needs, but also prompt users to buy recharge virtual currency for consumption.
Soul sets the design of dice roll and role -playing at the bottom. The purpose is to facilitate users to open the topic easier. However, in the actual experience, the author found that when users usually face strangers, they will only communicate further when they feel more in line with topics such as interest and hobbies. There are fewer users who use dice such as dice when they are chatting.
(2) Function 2: Plaza
The square interface is mainly composed of focusing, recommendation, and latest modules. The box, as shown in the figure below:
The squares are mainly presented in the form of Feed streaming. What is realized is to provide a content community platform for users to show themselves or watch other people, as well as the people they follow the people. The moment. At the same time, users can like to make, comment, forward, and collect them instantly to the content they are interested in. In terms of purifying the environment, support report reviews and creators delete comments by themselves. In recommendation and latest modules, you can find related moments by searching for keywords. Its features are similar to APPs such as Xiaohongshu, and there are more analysis here. It should be noted that SOUL will push the content into two modules: "recommendation" and "latest". Push the latest content according to the release time. The main function of the "latest" module is to quickly increase the exposure of the new content, which helps users who have just registered or newly published to quickly harvest comment or likes, and inspire users to continue to publish content. However, from the perspective of the reader, reading the latest content is not their necessary needs. The continuous content in the "recommendation" module can basically meet the user's reading needs. Therefore, most users use the frequency of the "latest" module It is low, and even some users have not noticed the existence of the module, so it can optimize the module classification and improve the user's usage.
In the first chat box in the user's private chat interface, the chat box will display the other party's name, the planet, the matching degree and the same gravity sign, so that the user has a preliminary online impression on the other party, and and and and of. After the message is sent, if the other party has read it, there will be a origin prompt, which will reduce the user's anxiety and wait, but also alleviate the discomfort that the text prompt has not been read. It is worth mentioning that with the number of chats with the same user and the accumulation of time, there will be a red love logo in the upper right corner of the chat interface. When the love is full, you can light up the soulmate logo. When the Soulmate letter is lit to a certain degree of relationships, the relationship between the two parties becomes a "close friend", and when it is lit, you can have the homepage of the two. This design method can be described as unique. On the one hand, it can promote the continuous communication and exchanges between users, meet the social needs of users, improve the active and usage rate of users, maintain user stickiness, reduce user loss, highlight the characteristics of the product itself Essence
. Suggestion
1. Set the list of "common words of chat"
What to say in a word, sometimes worrying about the inappropriate expression of your own expression, causing the opponent's dislike. Therefore, the list of "chat common words" is added to the user chat interface to simply list the commonly used first meetings for the user reference. It will also improve the user experience while alleviating the embarrassment of strange friends. , Enhance user stickiness.
2. Optimize and add gender column
In after using soul for a period of time, it is found that the product has a more obvious shortcoming. That is, the latest and recommended two TITLE have some functions of the square interface. Due to the order order and popular factors, the frequency of users using the recommendation module is higher than the latest modules. Even some users did not notice the existence of the latest module in a short time in a short time. Essence And through the observation of the square content, it is found that the needs of users are not limited to dating between the opposite sex. Some users such as some women are eager to find girlfriends to accompany themselves. Therefore, it is recommended to optimize the Title of the square interface. After the recommendation and the latest merger will add a gender column module such as the women's area, the men's world, etc., so that users can accurately choose the object of the person who wants to make friends based on the current situation (whether to find a partner or the same sex friend). , Increase user satisfaction and product attraction.
3. Optimize membership rights and improve membership recognition
In observation, a small number of people who recharge members on Soul, this shows that the member mechanism of the product also needs to be continuously optimized to be optimized continuously To attract users. Therefore, you can further optimize the rights and interests of members, set up a member level system, and give different preferential activities for members of different levels. It can be viewed by visitors and soul virtual gifts. At the same time It can recognize that the account is a member and member level to improve member recognition.
4. Strengthening the optimization of community space environment
The anonymous characteristics of social networks and uneven literacy of netizens, some environment that is not conducive to online dating still exists. It is recommended to strengthen sensitivity At the same time, the vocabulary monitoring is the accuracy of the high content recommendation algorithm, strengthen review, reduce the content of the community atmosphere such as recommendation network maps, meaningless pictures, and "show figures" pictures, and encourage and guide users to create a good dating atmosphere.
. Summary
Compared with other strangers, Soul is a beautiful jade carved, its unique interface design and more restrained dating dating The love of users with deep methods also laid a good foundation for Soul's future development. However, as the number of users of soul continues to increase, the user literacy is also uneven. To go, it is also an important way to improve user retention and use duration.
With the progress of the development of science and technology, people's social needs are getting stronger and stronger, and they are eager to understand more people through new channels, so the importance of social platforms is also increasingly prominent. With the continuous joining of users after 00 and 05, new gameplay strategies will be born. In the era of mobile Internet, how does SOUL seize traffic in the stock market in the social field, or find new opportunities in the incremental market? Intersection We look at its changes.
Soul, as a dark horse in the social field, is currently ranked among the top five lists, and currently has exceeded 5 million daily work. So why is SOUL so hot? What is the soul experience? After experiencing for a period of time as a product, it is analyzed one by one from the industry background, user environment, product structure, and characteristic functions.
. Experience environment
mobile phone brand: iPhone11
Operating system: iOS13.5.1
n Application version: 3.44 .0
. Industry background
(1) Social environment: As the national economic development has rapidly improved national living standards, the continuous improvement of national product The per capita life span makes the disposable free time of the educated population. At the same time, due to the relatively single environment such as learning and work, people's social needs have continued to increase, and the characteristics of the Internet's social networking can be anonymous, people's desire to spy and hunting can easily be stimulated.
(2) Policy environment: The state continues to attach importance to social networks and correctly guide citizens to use network tools. On June 1, 2017, my country officially implemented the "Network Security Law of the People's Republic of China", which is also the first basic law in my country to comprehensively regulate the problem of network space security management. Subsequently, relevant policies and laws such as the "Provisions on Internet Security Supervision and Inspection of Public Security Organs" and "Emergency Plan for Emergency Projects of Internet Network Security" were successively introduced to further regulate the network social environment.
(3) Technical environment: In recent years, my country's science and technology have developed rapidly, and 5G, AR, and VR technology have gradually realized. This not only provides great convenience for the network social environment, but also allows users At the same time, personal needs have experienced the extraordinary power of science and technology.
. User portraits
(1) Gender
can see the user group of Soul from the figure above. 38.86%, the difference between the two is 22.28%, mainly male users. In the past, the social application of strangers was mainly male. Women were relatively scarce resources, but the difference between the proportion of men and women of Soul is not very different. The female group also occupied a certain proportion. This is a relatively good distribution state for strangers. It is mainly from the fine polishing and design of the Soul products itself.
(2) Age
In ages, the group is mainly users aged 20 to 29 years old, and groups under 40 years old account for 91.6%, most users It belongs to the young and middle -aged group and belongs to the post -80s post -90s. With the growth of the Internet, this generation has high acceptance of new things and likes to try niche products with very different styles.
(3) Income level
From the income level above, Soul's use of more than 70%of the income level of the user is well -off and above, and the consumption power is high.
(4) Regional
From the perspective of geographical distribution, Guangdong ranked first, and Jiangsu and Shandong were almost equal to the second and third. Generally speaking, urban distribution is mainly concentrated in the first and second -tier cities with developed economic developments, which also shows that developed cities have greater demand for online social networking.
This summary: The user group of SOUL is mainly male. Female users are relatively scarce resources and the number and quality of female users will determine the appeal of the application to male users. Therefore User experience, more refined polishing and optimization in the interface design and use function of the product. From the age level, the group is mainly used by users aged 20 to 29. Most users belong to the young and middle -aged groups and most of them are only generations. They do not lack the company's companionship, mainly to desire the sense of belonging and recognition of their peers. This generation has high acceptance of new things and likes to try niche products with very different styles. Soul can use this feature to create some topic modules about contemporary values or hobbies for users to choose from, attract more users to explore and use. From the perspective of regional and income, Soul's user groups generally gather in first -tier cities and have certain consumption power. Therefore, Soul can work hard up and down at the optimization of membership level, give members unique recognition and more gameplay, and enhance user stickiness.
. Product analysis
1. Product introduction
product name: soul
product type: social application platform: social application platform
SLOGAN: Follow the soul to find you
product positioning: the communication park of 100 million people
On social platforms, users can find a small partner who is in love with the "soul test" of 30 seconds. Unlike other social software, there is a "SOUL recommendation" algorithm, which pushes the stranger who can understand your best in seconds. Soul self -test games, private blog and other new gameplay make strange socialization more creative.
2. Product function structure
SOUL's main function is to match the chat module and publish the square content module. This article will also conduct the main analysis of these two modules.
The matching chat mainly includes five methods: planet, soul matching, voice matching, love bell and face -based. Click the chat module directly from the homepage to enter the chat interface. When you browse the list of friends, click on the friend dialog box to enter the private chat interface directly. Click the avatar to directly enter the opponent's personal homepage for dynamic browsing.
. The square is listed as a module separately. The dynamic dynamic dynamics in the form of waterfall flow can allow users to enjoy the immersive experience. It will be designed in the first -level interface with the square to allow users At a glance of the product function interface, it also attracts users to browse the content of the square and participate in the dynamic release.
3. Products of product usage
Since the main function of soul is to chat social, only the matching social exchange map is listed to show the main use process of SOUL, as shown in the figure below Show:
(1) Function 1: Matching social
The basic logic of Soul to match social communication is personality interest. When using Soul for the first time, Soul will encourage and guide users to complete a personality test, and it is recommended that the user set the corresponding gravitational signing. At the same time, the personal information filled by the user forms a more accurate matching algorithm. 90%or more, the matching degree will also be displayed to users, so that high similarity is the first impression of users.
The planet module that enters the homepage after the user registration is successfully registered. You will see a exquisite version of the 3D planet with some small planets floating on it. Each little planet is marked with the name of the strange user. Some of them are also marked with their characteristics such as "fitness experts", and there is a kind of "the feeling of finding you in the vast sea of people." If you want to change a batch of planets to "shake", see the interesting planet user name, click the corresponding dot in to see the user's homepage. If you are interested, you can also pay attention to or initiate private chat.
This -clicking the soul matching system will give priority to users who click at the same time to perform "soul matching". The advantage of this design is that the two parties are online and both are in a state of high chat willingness. After successful matching Jump to the chat interface. The two parties can carry out further communication or click the Button in the upper right corner to view the other party's homepage dynamic to understand the situation of the other party. This will also help improve the success rate of user relations. No response will greatly weaken the willingness to chat with users.
In addition to the soul matching method, Soul also designed the voice matching method of anonymous Lianmai. The characteristic of this chat method is to attract each other through sound and 4 minutes in a limited time. Only both parties choose to open up their identities in 4 minutes to continue to chat and get the relevant information of the other account. When users are interested in the other party, they can invite the other party to disclose their identities by giving gifts. If you purchase the value -added service of "positioning card", "fairy card" or "magic fairy card", the chat time can be extended to 6 minutes. This design can not only meet the needs of some users' hunting needs, but also prompt users to buy recharge virtual currency for consumption.
Soul sets the design of dice roll and role -playing at the bottom. The purpose is to facilitate users to open the topic easier. However, in the actual experience, the author found that when users usually face strangers, they will only communicate further when they feel more in line with topics such as interest and hobbies. There are fewer users who use dice such as dice when they are chatting.
(2) Function 2: Plaza
The square interface is mainly composed of focusing, recommendation, and latest modules. The box, as shown in the figure below:
The squares are mainly presented in the form of Feed streaming. What is realized is to provide a content community platform for users to show themselves or watch other people, as well as the people they follow the people. The moment. At the same time, users can like to make, comment, forward, and collect them instantly to the content they are interested in. In terms of purifying the environment, support report reviews and creators delete comments by themselves. In recommendation and latest modules, you can find related moments by searching for keywords. Its features are similar to APPs such as Xiaohongshu, and there are more analysis here. It should be noted that SOUL will push the content into two modules: "recommendation" and "latest". Push the latest content according to the release time. The main function of the "latest" module is to quickly increase the exposure of the new content, which helps users who have just registered or newly published to quickly harvest comment or likes, and inspire users to continue to publish content. However, from the perspective of the reader, reading the latest content is not their necessary needs. The continuous content in the "recommendation" module can basically meet the user's reading needs. Therefore, most users use the frequency of the "latest" module It is low, and even some users have not noticed the existence of the module, so it can optimize the module classification and improve the user's usage.
In the first chat box in the user's private chat interface, the chat box will display the other party's name, the planet, the matching degree and the same gravity sign, so that the user has a preliminary online impression on the other party, and and and and of. After the message is sent, if the other party has read it, there will be a origin prompt, which will reduce the user's anxiety and wait, but also alleviate the discomfort that the text prompt has not been read. It is worth mentioning that with the number of chats with the same user and the accumulation of time, there will be a red love logo in the upper right corner of the chat interface. When the love is full, you can light up the soulmate logo. When the Soulmate letter is lit to a certain degree of relationships, the relationship between the two parties becomes a "close friend", and when it is lit, you can have the homepage of the two. This design method can be described as unique. On the one hand, it can promote the continuous communication and exchanges between users, meet the social needs of users, improve the active and usage rate of users, maintain user stickiness, reduce user loss, highlight the characteristics of the product itself Essence
. Suggestion
1. Set the list of "common words of chat"
What to say in a word, sometimes worrying about the inappropriate expression of your own expression, causing the opponent's dislike. Therefore, the list of "chat common words" is added to the user chat interface to simply list the commonly used first meetings for the user reference. It will also improve the user experience while alleviating the embarrassment of strange friends. , Enhance user stickiness.
2. Optimize and add gender column
In after using soul for a period of time, it is found that the product has a more obvious shortcoming. That is, the latest and recommended two TITLE have some functions of the square interface. Due to the order order and popular factors, the frequency of users using the recommendation module is higher than the latest modules. Even some users did not notice the existence of the latest module in a short time in a short time. Essence And through the observation of the square content, it is found that the needs of users are not limited to dating between the opposite sex. Some users such as some women are eager to find girlfriends to accompany themselves. Therefore, it is recommended to optimize the Title of the square interface. After the recommendation and the latest merger will add a gender column module such as the women's area, the men's world, etc., so that users can accurately choose the object of the person who wants to make friends based on the current situation (whether to find a partner or the same sex friend). , Increase user satisfaction and product attraction.
3. Optimize membership rights and improve membership recognition
In observation, a small number of people who recharge members on Soul, this shows that the member mechanism of the product also needs to be continuously optimized to be optimized continuously To attract users. Therefore, you can further optimize the rights and interests of members, set up a member level system, and give different preferential activities for members of different levels. It can be viewed by visitors and soul virtual gifts. At the same time It can recognize that the account is a member and member level to improve member recognition.
4. Strengthening the optimization of community space environment
The anonymous characteristics of social networks and uneven literacy of netizens, some environment that is not conducive to online dating still exists. It is recommended to strengthen sensitivity At the same time, the vocabulary monitoring is the accuracy of the high content recommendation algorithm, strengthen review, reduce the content of the community atmosphere such as recommendation network maps, meaningless pictures, and "show figures" pictures, and encourage and guide users to create a good dating atmosphere.
. Summary
Compared with other strangers, Soul is a beautiful jade carved, its unique interface design and more restrained dating dating The love of users with deep methods also laid a good foundation for Soul's future development. However, as the number of users of soul continues to increase, the user literacy is also uneven. To go, it is also an important way to improve user retention and use duration.
With the progress of the development of science and technology, people's social needs are getting stronger and stronger, and they are eager to understand more people through new channels, so the importance of social platforms is also increasingly prominent. With the continuous joining of users after 00 and 05, new gameplay strategies will be born. In the era of mobile Internet, how does SOUL seize traffic in the stock market in the social field, or find new opportunities in the incremental market? Intersection We look at its changes.