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costume jewelry wholesalers In order to ensure that the activity is scientifically carried out, the activity plan is often required. The event plan refers to the written plan formulated by a certain event, the details of the implementation methods, steps, etc. So the question is, how should the activity plan be written? The following is the event planning plan for the Christmas warmth field I collected and organized. I hope it will be helpful to everyone.
The event planning plan for the Christmas warmth field in the real estate The activity as the foundation of the project and the subscription activities to warm up, which is convenient to achieve sustainable heating;
3. Taking Christmas vouchers and gifts as gimmicks, maintaining old customers, attracting new customers, and as the foundation and laying of the project and as the foundation and laying of the project and the laying of the project and the laying of the project and the laying of The carrier of the subscription information invites customers to the scene to strengthen product cognition.
4. Filtering accumulated customers in the early stage, attracting new customers to present, creating popularity for the foundation, and reserving customer resources for subscribing to the subscription.
. Activity time:
December 15th of 20xx -December 31, 20XX
. Activity theme:
XX Christmas month 2 million gift carnival r
Fourth, the packaging plan of the sales department
) The entrance of the sales department. The color strips are folded into the shape of the house, rendering the atmosphere of the household. Paste 1 pair of Santa Claus on the door.
2) Window. Snow paste. Spray snow.
3) S three -dimensional snow pieces over the sand table, the reception area and the audio and video room.
4) Christmas tree (3 meters) and Christmas tree decorations.
5) Background wall. Caitan preparation with an creative sketch with the theme of project logo.
) The colorful lanterns decorate the Christmas tree and the aisle green plant. (3 groups of 10 meters)
) receiving tables, Santa Claus placed and candy platter. (5 groups)
) Decoration of sales staff. Christmas hat accessories.
5. Customer notification
1. Old customer notification: Since the project was launched, all came to visit customers. SMS inform.
2. Key customers of strong intention: phone inform.
3. New customers: SMS group send notification. SMS transmission project is about to launch and subscribe.
4. SMS notification: 100,000, send it according to the consumption quota.
6. Gift selection
) Men and women Christmas hat (1000 sets).
) Kamen. (200 sets)
3) Fairy stick. (300 branches)
7. Christmas vouchers extraction activities:
1. Theme: Harbor Christmas Month 2 million dedication carnival
2. Objective: For the warm -up of subscription activities, further selection, further selection, further selection, Customers.
3. Total vouchers: 2 million.
4. Award ticket allocation table:
500 yuan 200%
1000 yuan 70%
2000 yuan 100 photos 10%
R n The total amount is 1 million
5. The form of extraction:
1) Informs all old customers to draw on the sales department on the spot and receive gifts.
2) During Christmas activities, all customers can draw vouchers.
3) Customer withdrawing a coupon, registering customer information, can be transferred.
4) The vouchers can be reached to the house, each person is limited to one, the highest amount is the most accurate.
5) A total of 1,000 vouchers, while it was drawn, earlier, early.
6) Vouchers can be used cumulatively with subscription offers.
The event planning plan for the Christmas warmth field of real estate 2. The purpose of the activity
This time flies, the annual Christmas is coming again. The corporate image is to be held on Christmas gatherings on Christmas Day to convey Christmas blessings to employees and live customers.
. Activity theme
The blessing of flying dreams
. Event objects
All employees of real estate groups (except for project left -behind personnel)
. Activity time
XXXX December 25th (Wednesday) 15: 00-18: 00
5. Event location
Resources to save costs; at the same time, pass on the corporate spirit of Taidong Real Estate to the customers at the same time, settle on the on -site sales atmosphere)
6. Activity forms and preparations
1. Christmas tree: It is planned to borrow the Christmas tree of the fashion island sales department Consider the needs of this event before buying the Christmas tree, choose a tall and lush Christmas tree, and set the Christmas tree decorations in advance.
. Drink coffee and eat pastry: Place the round table and stools in the front square into a circle. Employees can eat barbecue and cake while participating in games or enjoying the show.
3. Ask employees in advance to prepare Christmas gifts that are used to give each other, advocate good quality and low price, and attach convenient number marked on the gift. Gifts in subsequent activities to be given each other.
4. Material preparations for other festivals atmosphere: Each employee sends a Christmas hat, it is best to have a simple layout on the spot to set off the festive and active festival atmosphere at the scene; play "Ping An Night on the spot "," Christmas Bell "and other Christmas songs.
7. Activity plan
1. Happy prayer: Send an exquisite Christmas greeting card for each employee participating in the event, fill in the Christmas wishes by themselves, and concentrate on the Christmas tree of the marketing center, and then close it. Watch the wish.
. Game link: Listen to music grab stools, guess songs on the spot (answer), and take seven orders.
3. Annual Meeting Program Examination: Perform the real estate's annual meeting in advance on this event, allow the performance employees to adapt to the stage atmosphere in advance, and let the audience put forward improvement opinions
. Gift: All the gifts provided by the employees are stacked in the middle, and then the lottery takes the lottery to receive gifts. After the gifts are drawn, they will bless each other sincerely.
5. Dream of flying: An announcement of the development of the Tai Eastern Real Estate on the spot. And take a photo.
The event planning plan for the Christmas warmth field of the real estate 3 Activity theme:
Calling Christmas, welcome to the new year family feedback
Activity time:
n Activity content:
(1) Most of the quarter -time products 50 % off
Tip instructions:
1. Foot gold, platinum, and individual brands are not in this column. The cabinet explicitly shows:
2. The discount parts of the product during the event are all borne by the manufacturer or supplier. The manufacturer or supplier must determine it by itself according to the actual situation, but it is strictly forbidden to discount the price after the price is prohibited;
3 3 , Business investment supervisors and staff members must strictly supervise the situation of "raising the price and re -discount";
4. According to the discounts that have been reported, each cabinet group must be strictly implemented during the event, and the discounts must not be raised at will at will. , Each floor must be strictly supervised. Once the speculation is found, the speculative will be fined 500 to 5,000 yuan.
(2) Special shopping surprise price of card membership members
During the activities during the normal business hours, mall members on the 1st to 5th floor have cumulative shopping for every 300 yuan (cash part), delivery of equivalent, special benefits shopping A certificate. Members consume special preferential shopping vouchers at "18: 30 ～ 20:30 business hours every day and enjoy special discounts.
Tip instructions:
1, with 300 yuan as an integer unit.
2. Customers Holding my own membership card and two cash receivable mechanisms to receive special shopping vouchers on the 6th floor promotion service desk. After the staff stamped the seal of the "Special West Shopping Voucher" on the two small tickets, the staff will recover the small cashier mechanism for the second part of the cashier mechanism. Tickets are account vouchers.
3. Each specialty shopping voucher is limited to 300 yuan of goods. When used, it is 300 yuan. Salesperson, cashier, general service desk, and promotional service desk staff should actively remind customers that the total service stations on the first floor can handle points cards for free or can directly apply for silver cards, gold) cards through consumption, and become members of the times;
5. Members holding "special shopping vouchers" when shopping returns the "special shopping voucher" to customers when returning the goods.
6. Members hold "special shopping vouchers" when purchasing, if the amount of goods purchase exceeds exceeding the amount of goods exceeding exceeding the amount Within 10%of the "Special Shopping Voucher" limit, the cabinet group can reduce the actual shopping amount to the limited amount, fill in a small shopping ticket.
7. 18: 30 ～ 20: 30 a day is special shopping time, customers When shopping without a "special shopping voucher", the salesperson fills in small tickets according to normal sales and reminds customers that during this period, shopping cannot provide small tickets for cashiers and cannot participate in the activities of receiving the "special shopping vouchers". If customers still need to still need Participating in the event or asking for a mechanism for small tickets, the next day, the consolidated cashier mechanism of the cash receivable mechanism can be retained by the shopping ticket.
8. After the cashier confirms the accuracy of the small ticket filling, the "franchise vouchers" will be retracted at the same time.
9. The return of normal shopping during the period from 18:30 to 20:10 per day is based on the purchase of small tickets for shopping.
10, December 10th to January 7 During the special discount period from 18:30 to 20:30 every day, when the salesperson fills in a small ticket to hold the "special shopping voucher", fill in the "unit price" column and fill in the official price of the product. : Fill in the current promotional discount in the "normal discount" column, fill in the special discount for the "VIP discount" column, and fill in the price enjoyed by the specialties for the "Advance" column.
, for example: a commodity price of 1,000 yuan, the current promotional price is 20 % off, the special price is 40 % off, the salesperson fills 1,000 yuan in the "unit price" column, fills in 20 % off in the "normal discount" column, in "" Fill 40 % off in the VIP discount, and fill in 600 yuan in the "Rear Receive" column.
11. The cabinet group that does not directly sell special price sales at the scene must be based on the list of statistics from the floor and the director of business and marketing. The confirmed cabinet group, from 18:30 to 20:30 daily, uniformly re -cash rebates on the 6th floor promotional service desk were unified by the mall.
13. Special shopping vouchers are valid until January 7th of XX. The shopping malls and cashier, and cashback personnel shall strengthen managers and duty personnel on the last two days of January 6 and 7.
(3) Discounts Turn the lucky and not lost
During the event, the normal business hours of customers can consume more than 200 yuan (cash part) on the 1st to 5th floor every day. The pointer stay is the corresponding discount or voucher for the customer. After confirming the staff, the promotional service desk on the 6th floor was directly returned by the 6 -floor promotional service desk according to the customer's discount.
This instructions:
1. Lucky turntable settings are: 10 % off, 20 % off, 20 % off, 70 % off, 70 % off, 40 % off, 40 % off, 50 % discount, "10 and 10 %, 10 % off," 10 There are 10 vouchers ".
2. The purchase amount is based on a single mechanism small ticket display. The single ticket shopping amount exceeds 200 yuan can be transferred once, and the balance is no longer accumulated. If the customer holds multiple mechanisms for shopping tickets and each one exceeds 200 yuan, the number of small votes in the mechanism can be shifted, or the small ticket can be superimposed; once.
3. Customers with a cashiers' small ticket first couplet and shopping small tickets for customers to stay in this event. After the lottery group confirms, the cash receivable mechanism is the first part of the small ticket and the shopping small ticket. The corresponding award seal.
4. Customers holding the cashier mechanism Xiaoli No. 1 and shopping tickets Customer Stock Union to the promotional service desk to receive the corresponding discounted return.
5. The return of the gift is 10 yuan as an integer unit.
6. The first floor Oble, ZA, jewelry area, famous watch area, fur area on the third floor and one -time processing products will not participate in this event.
7. During the special discount period, the shopping part of the shopping voucher will no longer participate in this event. Normal shopping customers can participate in the cash receivable mechanism to participate in the cash receivable mechanism for the next day.
(4) The whole point of colorful gifts
The on December 24th, 25th, 26th, 31st, and January 1st time of January 1, every entire point will be from Santa Claus, clown, Walk around in the mall and deliver various exquisite small gifts or sweet candy for customers.