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香港 jewelry accessory wholesale where to buy In order to ensure that the activity is carried out solidly, the activity plan is often developed in advance according to the specific situation. The activity plan is actually a planned document formulated by factors related to the event. So have you understood the event plan? Here are the real estate warmth field activities that I have compiled for everyone. Welcome everyone to learn from and reference. I hope it will be helpful to everyone.
The city of real estate heating field activities 1 city is a community that integrates commercial housing and commercial prosperity. In order to make the sales of famous cities achieve the goal of "higher level", the Mid -Autumn Festival Gala is specifically decided. The implementation plan of the Mid -Autumn Festival is described as follows:
. Activity time
September 12 (Mid -Autumn Festival) 18: 00-21: 00
. R n The central square of the city
. The theme of the event
Wangyue
The theme interpretation: This theme organically combines the developer and Mid -Autumn Festival Just return home.
. Activity purpose
1. Building a platform for close communication between the owner and the developer
. Establish a developer's corporate image and further publicize the real estate
3. Deep mining Potential consumer group
5. The number of activities is expected to participate
Mid -Autumn Festival Party: 600 people
Mid -Autumn Festival Wine Club: 400 people
Total: 1000 people
6. Propaganda of the event r r r r r
"Do you go home tonight for dinner?"
The event propaganda semantic interpretation: The Mid -Autumn Festival is a traditional festival in China. The promotional language of the event triggers the event with a loved person's inquiry. This sentence can also resonate with the public. At the same time, it is metaphorical to be the warm feeling of all participants.
7. Activity plan and creative ideas
The promotional measures before the event:
1. In the event of this activity, you can enjoy a 10 % discount on the purchase of a house on the day of the event (Note: You can follow the developer according to the developer. Formulate some restrictions as appropriate);
2. Make and randomly presented several cultural promotional shirts of this event;
. The Mid -Autumn Festival printing of the word "famous city" is entered (the shape can be referred to the moon cake shape) ;
The purpose of the above activities is to achieve the effect of strengthening the promotion of activities and demonstrating the sexual business philosophy of developers.
Mid -Autumn Festival Party
In order to achieve better publicity effects and wider perception, this event is planned to divide the party into two parts: the party part and the wine club part, and through some activities and links Organic combination.
If party content:
The evening party is mainly based on the atmosphere and style of the home, interpret the connotation and heritage of the Mid -Autumn Festival, promotes traditional Chinese culture, trigger the resonance of all participants, and enables it to be as soon as possible and the most. The natural way is incorporated into this party, so that all participants truly appreciate the warmth of home.
The party leaders awarded the title of honorary employee to the 1,000th owner of the real estate (Note: Specific numbers can be determined according to the specific situation of the developer, which can be an integer or 815 and 918th. Wait for the digital bit with the Mid -Autumn Festival).
In live interactive links:
1. Moon cakes on the spot
In on -site chefs to demonstrate the production process and process of moon cakes, the interactive owner operates on the spot, and send the produced moon cake with him The person who wants to send the most.
This this link mainly highlights a warm atmosphere of the family, especially those who are working hard all day long. It is difficult for them to help their families do. In this way It is not easy to handle a home.
2. Poetry and songs of the Mid -Autumn Festival on the spot
This to the host to solicit various forms of works (such as: songs, poems, etc.) to the people they want to send to the audience. It can be presented on the spot, the ink can be splashed on the spot, and it can be chanted to their loved ones (see).
The main considerations in various forms of works in various forms of Mid -Autumn Festival use the Mid -Autumn Festival to express a feeling of thinking about home and loved ones. Yong Qing, chanting with words, and praising love.
3. The taste of the moon cakes
The host audience invited the audience to taste moon cakes. Moon cakes are divided into sour, sweet, bitter and special moon cakes. The sour audience needs to say that he or her feels sad in family life; the audience who eats sweet needs to say that he or her feels the most in family life. Sweet things; audiences who eat bitterness need to say the most painful things (section) in family life (process); audiences who eat special moon cakes can obtain developers' cash or material on the spot award.
This is mainly to allow participants to share the various tastes of their lives with the participants, and then resonate!
4. Word replacement
The host audience invited the audience to read an article, replace the "Mid -Autumn Festival" in the article into "", and replace "" "Mid -Autumn Festival. No error participants will receive cash or material rewards of developers, and the wrong readers will be punished to a certain amount.
The purpose of entertainment in this link, at the same time play the purpose of promoting the brand image of the company.
Is Real Estate Heating Field Activity Plan 2 I. Activity Background:
September 28 will arrange warm field activities to improve the number of customers' visits on the weekend. Essence
Coloning a series of activities for the National Day holiday arrangement to accumulate customers to increase customer visits.
In important nodes of Gold, Nine Silver Ten, create a good sales atmosphere for the sales department and increase the popularity of the project.
. Event content:
Activity time: September 28, October 1st to October 7th (10: 00-17: 30)
Objects: sincere customers and petition customers on the day
. Event docking
Event docker: xxx
n Activity content:
1. Fishing experts
The participating guests pick up small goldfish in the sink, each person can pick up 6 goldfish and give away small fish tanks and water plants.
2. Exquisite cold meals
The four cakes are separated by taste, two snacks, three fruits, and two drinks.
October 1st to 7th (10: 00-17: 30)
Cope content: Invite you to a French journey together!
The main style of French gardens as garden design, so during this National Day, a series of French journey activities were launched. The scene cooperated with French songs as background music, so that customers seemed to be on the streets of France.
:
1. French cuisine tour launched a series of French food (seven days and seven), so that customers can taste and learn French cuisine and their production methods.
Day1: Feel the French blue belt -level cooking food
day2: "liquid gold" from Portugal — cod
day3: French classic snacks, feel exotic style.
Day4: French caramel pudding learn French dessert for your child.
Day5: French meals can also learn, taste French cuisine, and learn to make big meals.
Day6: French cuisine that is easy to learn -French fruit cake
day7: Feel French romantic atmosphere, learn practical chocolate, learn French romance
2. French art tour ( Three models of seven days), through the mutual response to food, ensure the enthusiasm of the atmosphere at the scene.
Day1: French luxury enjoyment, everyone has it, DIY French perfume, take France home.
Day2: Van Gogh's weakness, even if you are graffiti here, you are also an artist. Come and draw oil.
day3: DIY French style architecture, let your children be architects since childhood.
. Cost budget
Weekend activity date: September 28
National Day Activity Date: October 1st to October 7th, the event is divided into two parts of food journey and art journey
The real estate heating field activity plan 3. Plan description
The real changes in the real estate market now, and the various nodes of the project are not too clear. I personally feel that the project's initial direct sales intervention should not be involved in large scale.
It between 3 months and six months of storage of a project, it cannot reach the volume of customer storage less than 3 months, and the water storage of more than six months. Customers will basically die.
This direct sales is very hard. Most of the employees have low treatment. Although the sales staff does not important, the basic salary is not important depends on the commission. The opening of the market is far away, and they cannot immediately get their due returns. I feel that many of my employees can not persist for a long time. They can persist for a long time, and passion and motivation will be exhausted in large quantities. Most people enter the industry 3 months before the industry.
. The background and purpose of setting up direct sales
1. Direct sales establishment background
The emergence of direct sales can be followed, and generally appear in the weak market stage of the semi -mature market. As a sales model, direct sales have their own rationality, and the mature market will definitely have direct sales. The emergence of marketing also reverse confirmed that the real estate market is mature.
The foothold for direct sales is precisely at the stage of weak market markets. Traditional sales methods fail, and new sales methods need to be supplemented.
2. The purpose of direct sales
(1) Propaganda and promotion: Compared with hundreds of thousands of millions of millions of millions, TV stations, rewarding, and blocking, traditional propaganda methods. Direct selling dozens of people less than 1 million yuan throughout the year is very cost -effective. Volkswagen's propaganda methods, such as television, newspaper, and high guns, are difficult to achieve comprehensive radiation in the project. Investment consultants can face point -to -point communication with customers, so that the project covers the blind spots to publicize the propaganda.
(2) Customer expansion: Customer calls are getting less and less, online promotion effects are getting smaller and smaller, and quasi -customers with purchasing conditions are getting more and more difficult to find. More and more competitors are. Frequent. Direct sales solve the problem of small quantities.
3. Description of the establishment of the direct sales team and personnel allocation
1. The direct sales team organizational structure
4. The recruitment method and standard of direct sales personnel n recruitment methods are mainly through online and offline Two ways are mainly.
(1) Online recruitment: Online recruitment is online recruitment, mainly through the two recruitment websites of the same city network and Ganji.com (as far as I know that the effect of other medium websites in Heze area is not very good) It is supplemented by local QQ groups, WeChat groups, posts, and forums.
(2) Offline recruitment: Mainly post recruitment information through talent markets, friends introduced, and announcement columns in some streets and communities.
(3) Recruitment criteria:
This is firm, and those who disregard the frustration are preferred;
is not willing to be mediocre and courage to challenge themselves;
age: 20 to 35 years old;
degree: junior high school education degree or above;
language: good Mandarin;
The confidence in challenging high salary challenges;
strong expression and communication ability; physical and mental health; physical and mental health; physical and mental health; physical and mental health; physical and mental health , Positive and optimistic, honest and reliable.
5. Duties of direct sales personnel
(1) Direct sales manager
A. Presiding the overall operation of the direct sales team, organizing and implementing the company's resolutions on sales, responsible for completing the company's sales tasks issued by the company Essence
b. Formulate a staged sales plan, organize the implementation of the annual work and sales plan of the sales department, and complete the sales plan.
C. The basic management system of the building department is planned to formulate the sales department with the personnel department. Training sales staff, conducting coordinating on -site personnel, creating a sales atmosphere, and assisting in transactions.
D. Develop specific management regulations for direct sales employees.
E. Submit sales reports in a timely manner to report the information, opinions and problems collected by the report.
F. Education and training plan for employees.
g. Regularly evaluate and examine the employees of the headquarters, and punish or dismiss the employees who are not qualified for multiple assessments and unqualified examinations.
(2) Direct sales supervisor
It solving team problems and establish a sense of team consciousness;
The work in charge of direct sales, leading and guiding the subordinates to do a good job of essential work.
A preliminary follow -up and preliminary follow -up of direct sales customers;
It responsible for the work enthusiasm of team employees, and timely grasp the various ideas of employees' work on work; Management;
is responsible for the weekly summary and arrangement to solve various problems
(3) Investment consultants
Coloning customer information outside, summarize the information daily And arrangement, complete various performance assessment tasks;
strictly abide by various rules and regulations, and always reflect a good company image;
This projects, understand and master the selling point of the project, and accurately grasp the hearts of customers;
This to track customers in a timely manner to take it to the sales department or stay customer information as the ultimate goal;
This should not be promoted randomly, and professional image should be displayed.
6. Direct selling personal appearance and work attitude
(1) Maintain a good mental appearance;
(2) Pay attention to personal image and hygiene, be decent and fresh;
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3) Pay attention to the polite words with customers;
(4) The obedience and positive work attitude towards the company's trust;
(5) Respect leadership and unite colleagues.
. The expansion mode of direct sales customer
Through team practice and experience, I think the direct sales expansion direction should be easy, first and back, first, first, first and first, the expansion of the professional market and the professional market will be set up. Do channels after activity.
1. Expansion of the direct sales market block
(1) Expansion of the first step should be expanded first, such as Kangzhuang Clothing Wholesale Market, Huadu Light Textile City, Hengsheng Market, etc. Heze Several professional markets.
(2) After the expansion of each major, it is expanded from the project from nearby to a long -range area. It mainly focuses on the main blocks such as Dongfang Red Street, Huanghe Road, Renmin Road.
(3) Finally expand the markets and shops along the towns under Mudan District.
Remarks: Merchants along the street and professional markets, after expanding the return visits across the future, there must be uninterrupted proceeds (the effect of telephone return visits is far from the exchanges facing above).
2. Direct sales point
(1) Monopoly in the urban area of Mudan District; such as Ginza, New Su Tianmei, Maoye, etc. There are two ways to set up some ways. One is renting booths in the mall. A strip table is placed on the booth, two stools, two Yilabao, and two salespersons. One way is to put an activity tent, a strip table, two stools, and two exhibition boards (easy to pull the wind down).
(2) There are points for major hotels in the urban area of Mudan District; such as Heping Hotel, Huadu Hotel, Yinsheng Hotel and other large hotels. There are two ways to set some ways. Like the way of supermarkets, the salesperson depends on the situation, and 1 or 2 can.
(3) There are points for communities in the urban areas of Mudan District; a community with a relatively high occupancy rate in Mudan districts, such as Huacheng Community, Heping Community, Huaying Community, etc. Set point: Set point at the entrance of the community, put a tent, a strip table, two stools, two exhibition boards, and two salespersons.
(4) Elementary schools and kindergartens in the urban areas of Mudan District: Experimental primary schools, attachment elementary schools, finished primary schools, municipal direct kindergartens, early education centers, etc. Set point: Two exhibition boards, sending two business salespersons (the students of the students are very short, each of the school is also very congested. It is not suitable for putting the tent tent strip table, which is not suitable).
(5) The major banks in the urban area of Mudan District are set up; major banks in the bustling areas of Mudan District, such as Industrial and Commercial Bank of China on the Zhonghua Road, Construction Bank on Mudan Road, and Agricultural Bank of Renmin Road. Set pointing the same way to set some ways at the gate of the community.
(6) There are major gas stations in the urban area of Mudan District; gas stations with relatively large traffic in Mudan District, such as gas stations on the Huanghe Road, gas stations on Renmin Road, and gas stations on Yangtze River Road. Set some ways and send two salespersons to send orders.
(7) The counties and towns under the peony district under Heze; set the point method, the same way as the setting of the urban area of Mudan District, can be slightly changed according to the actual situation.
Remarks: The setting point of the supermarket and the hotel, the demand for funds is relatively large, the difficulty coefficients are large, and the entire department of the marketing department needs to cooperate. Each point of the community and the bank requires some gifts to send small gifts to the property and security guards. The point time of each location depends on the specific situation.
3. Direct sales activities
(1) Tour; in the bustling streets and towns in Heze City, please ask the event company to quickly accumulate popularity through the show, which has attracted the attention of passers -by, and surrounding businesses and residents, so as to thus Project promotion and customer expansion (the cost of a event is generally around 5,000-10,000 yuan).
(2) Unit activities; some large enterprises and institutions such as hospitals, banks, government agencies, and Jade Emperor Chemical. By holding similar activities such as table tennis competitions, private car self -driving tours, etc., propaganda projects are conducted to achieve the purpose of digging customers (the success of the activity is crucial to the cooperation of various departments, especially the planning department).
4. Direct sales channels
(1) Employees introduce customers through relatives and friends to promote transactions.
(2) Mobilize the circle of friends of the employees; collect a group of high -quality customers in high -end consumer venues such as hotels, gyms, fashion clubs, beauty shops, foot bath shops in various counties and districts in Heze, and collect information about a group of high -quality customers.
The note: The funds needed for the channel as a public relations cost.
5. Preparation of direct sales materials
1. Direct sales single page; do not have the company's public phone calls on the single page, leaving a blank place below to let employees write their own phone.
2. Direct selling posters; Heze cities and counties, streets, communities, professional markets, every place, every place, a better relationship. You can affix it on the poster, and do not have the company's public telephone on the poster.
3. The need for activities and setting points, strip tables, stools, Yirabao, propaganda exhibition boards and tents.
4. What the direct selling team needs most is their own vehicles (it is recommended to provide a type of car or Zhongba, such cars, such cars, which are more convenient to pull materials).