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wholesaler of african jewelry High transaction activities should be good -looking and delicious
when when is the best effect of organizing activities?
About which day to do the event in two cases, one situation It is the pre -sales period before the opening. At this time, the activity is mainly determined according to the engineering node and the marketing node, which is basically easier; one case is the middle and late stages of sales after the opening. The key technical point is to analyze customer transactions. Period and customer curve.
The so -called transaction cycle is the time cycle from the customer's first entry or visit to the final transaction. It is usually half a month according to the normal situation. Take a period of time for the two -month -old customer samples for statistics, and take the transaction cycle of most customers as a reference.
Is to know the customer's transaction cycle, we also need to analyze the customer curve for a while. The customer curve includes the transaction curve, the line curve, and the door volume curve. According to the principle of sales -accumulating a batch and digesting a batch, that is, the task of a period of time is to accumulate a large number of new customers. After new customers, after a certain amount, activities must be held for large -scale concentrated annihilation. In this way, customers often present a curve with peaks and valleys. The peak is when the customer has the largest transaction volume, which often indicates that the customers accumulated in the early stage have been "annihilated". At this time, if the activity is done, the transaction effect is definitely not good.
It because customers also need a period of rest and accumulation, this stage is often interval to one to two transaction cycles at this stage. We observe the customer's transaction curve. If there is one or two transaction cycles of the transaction cycle from the previous transaction, then observe the on -door curve and the line curve. It shows that the timing of "decent activity" is basically mature.
Where to host it?
The location of the activity is generally placed at the sales site, mainly to consider the needs of publicity and display. If there are open squares, water systems, gardens, etc., it is a place for the best event.
It is another situation. The real estate does not have the conditions for display and reception in the early stage, or a large -scale customers who need a large -scale building and halls often choose some high -end hotel banquet halls, theaters, etc. Essence
► Who invite people to participate in the event?
For communication, the first task is to affect the "opinion leader". In real sales, focus customers, industry insiders, children, children, children, children, children, children, children, children, children, children, children, children, children, children, children, children, children The media may become "opinion leaders".
The main points of technical points:
It is to inform the intention of customers, and they must also notify old customers and their relatives and friends, such as real estate, such as real estate, such as real estate Members of the company's membership club can invite parts. These people may not be able to transaction, but their role is to settle the atmosphere of transaction and spread word of mouth. Customers who need transactions will see so many customers at the sales site, they will also feel a sense of urgency and superiority, and will promote their transactions. In addition, many audiences have just participated in the event with the excitement of watching, but the infection of the atmosphere of the event site has also added the ranks of the actors. In the end, it has become a real customer. Such examples abound, which is the so -called "" "Flock effect".
is the industry. Professionals are often the leaders of their relatives and friends, and their opinions are the most authoritative and convincing. Relatives and friends are going to buy a house. Many of them often consult their own industry friends. Therefore, "those in the industry get the world", many real estate in Shenzhen, especially luxury homes, specially arranged "Sunshine Reception Ambassador" (that is, in -minded people in the industry) , Provide consulting services for visitors in the industry, and give more detailed information based on identity. At major activity nodes, people in the industry are invited to participate in the experience. In addition, project propaganda materials are also provided to agents, advertising companies, architectural design units, garden design units and other related cooperative companies.
three is focusing customers. The so -called "focus customer" refers to a typical target customers with high influence, wide -looking, and strong purchasing power. They have a considerable influence in their circle. Touched them to move a circle, which can easily realize the "chain -style chain in the circle spread".
four are children. Children are the most indispensable groups of customers. Children are often the first and most active expressing their opinions to parents, which can largely affect parents' decisions. Therefore, when doing activities, don't forget children, it is necessary to prepare small gifts for them, such as small goldfish, comic books, kites, kites or small toys, etc. Small gifts should be given to children when they enter the venue.
Five is the media. After the event, the media speculation and amplification are also more important. The intervention of the media can successfully expand the impact of the project and the spread of word of mouth, and shape the sales speed and sales of the project. Therefore, before organizing activities, the invitation of the media and the preparations for the news release were essential.
is the leader. Leaders often have rituals and symbolic significance in the event. Before organizing activities, you must make an appointment for the leader in advance.
► Find the activity. In order to avoid the impression of the customer's cheap sale in order to avoid the meaning of the business; Go to the overall situation.
The general organizational activities include celebrating holidays, project debut, start -up, open -selling office, model house opening, capacity, open park, subscription, upgrade, calculation, opening, opening, opening, etc., and there are also Friends with a certain unit, thank the old customers, and hold KFC Taste Week, Australian Style Week Activities, and so on.
► Small activities During the interpolation of large activities
During the event, in order to extend the time for customers to stay, the approach is to organize some participating and interesting small activities Among them, these small activities customers are willing to participate, and they can also get some small gifts and small prizes. Common participating small activities are golf push rods, real sketches, DIY activities, lucky darts, circle denim, etc.
► promotional policy formulates in advance
The activity is just a platform, but the real purpose is to transaction, and the transaction requires a strong forced tools, which requires promotion. Combining activities and formulating some promotional policies is very necessary.
show
In real estate marketing, "seeing is real" is an unbreakable truth, showing your best selling point, which is more than one hundred as a hundred. The second publicity is effective.
The performance of the activity is mainly two types. One is soft display, that is, to display the future lifestyle on the basis of the project existing hardware. rnrn 展示的第二项是硬展示，即需要项目硬件的配合，包括项目的外围导视、园林、场地装饰、活动包装、看楼通道、清水房、工法样板房、 Hardcover sample rooms and so on.
► The biggest purpose of the product should be matched with the product
This is to be sold. Before the event, you must do a good job of pre -sales control. Whether the unit of the unit, the launch of the unit is reasonable, how to guide, and divert customers are key issues.
In general, the sales unit must have at least one "price benchmark" and "thin dog product". The price benchmark is the highest price unit, which is used to increase and set off the price of other units; thin dog products are products that occupy less resources, defects in the product, and do not welcome the market. "Launched to promote sales.
► The service should be in place
The service mainly refers to the connection of the client's connection, guidance, reception and other links.
The center of gravity of the "Miracle Activities" must be surrounded by transactions. When designing the activity plan, you must always consider "grasping customers and promoting transactions". It is delicious. " A good activity allows customers to feel a good atmosphere, allow customers to participate, and serve the customers with a happy mood. This is good -looking; at the same time, it is more important to give customers delicious The introduction of rare units and so on is the benefits of customers.
100 gold dots in real estate activities
► hype city area section category
1. Industry forum
invitations area The marketing director of each project is discussed on the influence of the regional market and the market trend of the regional future region. The forum uses webcasting to promote.
2. High -rise forum
3. Regional development research conference
data analysis and prediction of architectural distribution pattern; Discussion between the relationship between the real estate industry and the local development.
► Lien project international quality category
. International Forum
The customer group of the collection community, with soft text promotion to achieve the purpose of sales products.
5. Luxury goods joint exhibition
The docking activities such as luxury brands and worth of worth, famous car names, names, name wine and other sponsorship activities.
6. Famous Auto Show
7. Swedish Crystal Exhibition
shows the top crystal brand of Sweden-orreFors on the spot; Essence
8. Famous car test drive activities
The test drive with the media, car sales providers, developers provide sponsorship and place, and the media is responsible for publicity and promotion.
9. Red wine and cigar tasting salon
The aesthetic interest of high -end project owners. Create a warm and comfortable atmosphere. Can fully transfer the noble and elegant quality of the project. Through the further implementation of the new policy in conjunction with the new policy.
10. World Master Car Show
11. Miss International Travel Miss Contest
12. New Year Concert
New Year's New Year Music It will not only comprehensively improve the quality of the project; it can also further enhance its humanistic and affinity brand image;
. You should take the initiative to make a sound in the vacancy period of the market. The government came forward to hold the "New Year Welcome Party and Fireworks Show" with other central real estate real estate.
国际 reflecting international leisure life
14. Life Home Forum
15. Life Photography Exhibition
Go to the scene to shoot the scenery and architecture, select the awards from it, and collect and publish the outstanding works after collecting and sorting out.
16. Golf Club Interaction
C selected regional high -end stadiums, organize golf competitions in a way to set up bonuses, and convey the project information among high -end customers participating in the event. And through media reports, maintain the attention of the project.
17. British Real Johor Garden
English -style Real carriage garden activities.
18. Enjoy the wine club
The product launch conference was held after a high -end Western food party. Cooperate with developers, projects, international teams, property management, and so on.
19. Parent -child education salon
The attention point for parent -child education is the target group of our project. The event invited young education experts to interact with owners and intentional customers, presented parent -child education books to customers, and continued to tap customers through the event to promote sales.
20. Star baby evaluation
The in the form of owner interaction, let the owners understand each other through their cute children and familiarize themselves with each other. Create the atmosphere of the scene and promote on -site transactions.
21. Treasure hunting activities: Suitable for rich mountain resource real estate
The "treasure hunt" activity on the mountain, placing small gold jewelry, discount coupons, Barbie dolls and other items on the mountains , Customers are looking for treasure hunting, finding items and belonging to themselves.
22. Youth Summer Camp Activity
This Suggestions: Junior Leaders Training Camp; Junior City's Survival Challenge.
23. Pay attention to health starting from the start of the medical examination
Thesty for the owner and visiting customers, conduct health examination, measure blood pressure, measure vision, experts to give fitness, advocate a healthy life, causing a sensation, causing a sensation The effect drives more customers to participate, thereby driving sales with a health checkup.
24. The lecture of health care
This for the owners and visiting customers to teach health knowledge, accumulate popularity, cause sensation Health lectures drive sales.
25. Health series lectures
meanings and functions: to conduct a lecture on health series knowledge for the project owner; discuss the health issues that the owner cares about On the door, promote transactions, activate the atmosphere of the scene, and feel the warm life of the project.
Forms and content: For the owners and visiting customers, carry out the lecture on the health series. Experts give health suggestions for different individuals, accumulate popularity, cause a sensational effect, and drive more customers to participate. In order to lecture on health knowledge, it drives sales.
26. German style series activities
(1) "German characteristic potato meal" taste event
One of the food.
(2) "Black Beer Happy Drink" activity
Thenian black beer in Germany, setting up the "Drinking Black Beer Competition" and "Wine Wine Contest" for this feature.
(3) The "Pearl Carnival" event
The country is a country of carnival. Hold a carnival in the community, attract popularity, shape community culture, and enhance customers' favorability of projects.
► Establish a corporate brand image
27. Charity dinner
Federation, celebrities, famous collectors, media reporters attended the banquet for charity donations.
28. Christmas Blessing Club
In the organizational traditional Western festival "Christmas" to carry out prayer activities to achieve close connection with new and old owners, establish a good developer good Social image continues to strengthen and consolidate the trust of the owners in order to achieve the ultimate goal of promoting sales.
29.8 to buy a house to pump the country's foreign internal tour
The decide which province or the country travels through the form of a large turntable. The location is listed by the company.
30. The Memory Hall of Love
It the wedding photos from the 1930s to this century; during the opening of the exhibition hall, those interested can provide wedding photos Everyone who provides photos can get a lottery opportunity.
31. Father and son soldiers
1. Holding parent -child activities 2. Dad and baby participate in fun competitive activities 3. Winners can get prizes.
32 Mother Love Ice Products
1. Makes made ice products for awards, and selected the best creative award, the most refined appearance award, the most delicious award, the winner Get prize.
33. Fusha community life 365
On "four perspectives of" clothing, food, housing and transportation ", solicit alliance business district merchants, large shopping malls, car 4S stores, banks, small to fast food Stores, cinemas, laundry rooms, contact these merchants to carry out special activities, and give customers the preferential or priority service rights consumed by merchants in this business district.
34. Exchange space settings
In information on the market is widely released. Please customers go to the model to "pick up" and arrange according to their own ideas. Please decorate well and Soft -file experts conduct reviews, scoring selection in terms of cost, energy saving and low -carbon and personal style.
35. French red wine gourmet exchange
activity content: invite owners and customers to tastor wine on the spot and hold cold meals; Wait for the show to help the show; 3. Give the participants' moon cake gift box after the meeting.
36. Treasure is in Xiangyi
Open treasure hunting activities for the model area. 1. Place a sealed carton (drifting bottle) in the model room and the central axis landscape, and place a variety of small paper strips inside the carton (from thank you to various prizes) 2. The carton is placed in all parts of the model area area 3. Treasure hunting by the owner, feel the middle axis landscape during the treasure hunting process, and the beautiful details of the hardcover. The treasure hunt can collect up to five carton boxes 4. Participants can choose to open 5 carton boxes and take away the most desired gifts. Or do not open the carton and give it directly to formulate gifts.
37. "L fors" Selling Guanhai Selection
The focus on market customers, focusing on purchased customers and intentional customers, invite customers to visit the community, including sales centers, including sales centers, including sales centers, including sales centers, including sales centers, including sales centers, including sales centers, including sales centers, including sales centers, including sales centers, including sales centers, including sales centers, including sales centers, including sales centers, including sales centers, including sales centers, including sales centers, including sales centers, including sales centers, including sales centers, including sales centers, including sales centers, including sales centers, including sales centers, including sales centers, including sales centers, including sales centers, including sales centers. Community, model house, etc., and then list the project highlights, the participants who can list the most clauses are selected as "current sales", one person is selected on a regular basis, and the final election will be carried out. There are quite seductive material rewards
38. One price of one room for closed stores
only entered the field with invitation letter, one room and one price, no longer accept any bargaining ; The water storage of customers in the second week of the promotion period, intended to the water storage of customers; invitations of customers who have accumulated for a long time; 2: Different amounts of orders for cash will be returned; we can plan for the specific price! To ensure our own income! 3: Place the order to make a lot of draws; the owner shakes the wheels and determines his own award; Remarks: There are 2 ways to get the invitation card:
R n held the ice sculpture festival in the demonstration area to attract customers to participate.
40. Cycling activities
projects with better landscape resources can organize cycling activities for owners and intentional customers.
41. Children's Go Challenge
42. Fashion Bazaar image planning sharing
For female customers in intentional, invite fashion experts to share how to wear Dress -up.
43. "Private Customization" drama
In the opening of the Tianjin project in the real -world garden demonstration area, combined with urban characteristics and node characteristics, hired the art troupe to measure the Wanda project for measurement Customized a humorous drama. The story background, scenes, characters, and storylines in the play all occurred in Wanda Plaza, Tianjin. While watching the drama, the audience can also experience the pleasant feelings brought by the real garden for a long time, and the performance and environmental experience complement each other.
44. Caturing activity
Wanda Taiyuan project, combined with large commercial cap nodes, adopting the city's unprecedented helicopter test ride patrol form, "watch Taiyuan in the air, reward in the air, reward in the air, appreciate in the air Wanda "is the entry point, combined with the grand and grand cap. Through the wonderful lion dance performance and helicopter aircraft formed a joint display of air and land, it caused a sensation in the city. The signal of "Wanda Plaza's prosperity" has been transmitted to the city throughout the city, and the expected purpose is fully achieved.
45. Combining with large urban performing arts events
The cities have their own specific events or large -scale events, such as Chifeng's "Red Mountain Culture Festival" and Yanji's "Chao Dynasty" "The Folk Customs Games", etc., will pay attention to the city for a period of time. And effectively integrating into it, and promoting the Wanda brand, it can get a greater degree of communication in a short period of time to achieve the effect of less effort.
46. Combined with the large -scale public welfare activities of the city
for example, such as crowns. With the help of large -scale public welfare activities of urban order, not only can it quickly establish a popularity for the project, but also to form a good interaction with various enterprises and institutions through the event, and to obtain effective channel resources for the project.
47. Combined with the most heated discussion on film and television drama activities at the moment
For example, Wanda held a "Large Hypnosis Magic Activity" activity in combination with "Hypnosis Master" in 2014, which caused the city to trigger the city Curious, the customer was enthusiastic, and the atmosphere at the scene was warm to achieve the expected results.
48. Summer Happy Carnival
The activity mainly includes the stage performance and open area game. Among them In the lake's style area, a special person will also set up free portraits and photos for the owners. At the event site, it will also send fine foods such as ice cream, ice coffee, frozen milk tea, popcorn and beer.
49. Holding photography exhibitions/picture exhibitions
Cangmei to show the future prospects and project progress of the area through this event. Market impression and product impression help customers understand more about projects.
50. Let's find the game
The "Find 碴" brand to watch the game for the "Finding" brand of different hardcover model rooms that passes PS. Memory and understanding of hardcover sample rooms, all the home improvement in the model room and the corresponding brand connecting T -shirt painting DIY
51. Send you one ton of oil in a cool summer
Activity content: Cold drink cold meal, hold a brand to watch the game, the new visit to the new visit to give away a oil card, the transaction is more good gift.
52. Ceramics production activities
The activity content: ceramics
activity prizes: made of pottery
activity activities Comments: Percerated parent -child interaction
53. Children's activity
The on -site creation into a "magic castle", all kinds of entertainment links bring infinite infinite entertainment links to children infinite fun of. In the "Magic Castle", there are children admired by children, beautiful and pure angel sisters, magic characters DIY/and Queidic Athletic, and many small toys that many children like.
54. Alcohol -fragrant coffee activity
The activity content: Cake dot artist on -site Mo -top coffee, explaining the production process of coffee. Customers can make Mo Ding coffee.
55. Parent -child weekend
Activity content: Parent -child interactive painting sand painting. Children participate in mini -games such as twisting cars, slides and other games. In cooperation with community kindergartens, the teachers at the scene handed their children's piano and gymnastics.
56. "Magic Holiday" Wonderful Journey
The activity content: providing ice drink on the spot. Experience the magical charm of close -up magic on the spot, the magician taught on -site teaching to teach the mysterious magic to the guests.
57. Meeting carnival on weekends
With the membership card or membership application form of the Wanke Club, they all have the opportunity to participate in Vanke Jinyu Washington's "Meeting Carnival" raffle. The event prizes are European Star Carnival Tickets Wanda Free Movie Tickets.
58. The heart of the heart is printed with the love
The visit to the customer's Mark Cup, the characters you like, comics, and even love pets, make unique production Mark Cup.
59. Japanese cuisine tour
The activity content: provide a variety of Japanese sushi and snacks for customers to taste.
60. Pet show activity
The activity content on the scene: professional dog training performers, the first is the cocoa's agile performance, including more obstacles, single wooden bridges, S rods, Then the flying dog performance
61.Diy shows your creativity
. On -site jewelry DIY: The main material of pearls, customers can make the city on the spot according to their preferences Bracelets, earrings, earrings, etc. 2. Gypsum painting: According to the good, now all the participating customers who decorate the plaster can take home the items that are made by themselves, leaving for a memorial.