Emerald's marketing is a very professional work. In a sense, it requires unique marketing skills than diamond marketing. The as an emerald sales staff, first of all, we must have a comprehensive understanding of the professional knowledge of jadeite. Such as the color, water head, texture, process evaluation, etc., this is the basis for jade marketing. Many customers may have a strong desire to buy emeralds, but due to their lack of knowledge of jadeite appraisal and facing the chaotic emerald market, they are unpredictable. With these knowledge, we can introduce the products of the company to the customer, so that they can be trusted to the customers and let the customers buy it with confidence. Secondly, we must have a comprehensive and profound understanding of the historical background and cultural connotation of emerald consumption. Vigorously promote the emerald culture of the Chinese nation to consumers and stimulate their desire to buy. In addition, it is necessary to master the customer's purchase psychology, and to promote and promote in a targeted manner, in order to transform the customer's desire to buy into actual purchase behavior. In in the jewelry market, the jade market is the most complicated and chaotic market, mainly because there are many other jade varieties that are very similar to the appearance of jadeite to falsely charge the truth, and optimize (B) Emerald and processing (C) and processing (C) Product) The negative impact of emeralds on the emerald market. Due to the limited identification ability of most consumers for authenticity, advantages and disadvantages, lack of confidence in jadeite consumption is always alert to enterprises and products. Therefore, the primary task of we engaging in jadeite sales is to let customers eliminate this sense of alertness, make them believe in the products of the company and the company, and let them build confidence in buying the company's products. It should guide customers to understand the company and products in proper language, such as we only operate A cash emerald; all our jadeite jewelry is identified by the authoritative appraisal agency and is equipped with an appraisal certificate; the jadeite we operate is indeed B B. Cargo emerald, it is a real emerald, and after artificial optimization, it is cheap; these languages are conducive to customers to eliminate alertness and establish confidence in the company's products. Customers have confidence and trust in the product to generate the purchase of our products to buy our products. desire. The interest in stimulating customers with the cultural connotation of emeralds, such as wearing emerald jewelry, can be used as amulets, and can strengthen the body. As an ordinary person, everyone wants to be safe in life, happy family, good health, these special functions in emerald consumer culture will definitely inspire customers' interest in emerald jewelry, and then generate purchase behavior. Most consumers' understanding of emerald knowledge and jadeite craftsmanship is unprofessional or aware of it. Emerald sales staff should understand the quality, craftsmanship and cultural connotation of emeralds with their own knowledge and experience. Through the comparison between different products, let consumers feel and understand what high -end jadeite is, what is high -quality craftsmanship reflecting the superb carving art of the Chinese nation; through the explanation of the meaning of emerald jewelry, let consumers understand each emerald jewelry. The beautiful meaning represents the expectations of the selected emerald jewelry. For example, in the jade jewelry of the subject matter, the green part is often placed in the abdomen of the Buddha's abdomen "Fulu". "The meaning of the Buddha's belly button represents" atmosphere "; the Buddha's mouth carving tilted and said" speak for himself (wearer) ", who doesn't want a good sign! Consumers naturally like to listen to these auspicious explanations. If this effect can be achieved, our sales have been half successful. The price of emeralds often uses understanding of pricing strategies or psychological pricing strategies, which is also affected by the emerald consumer culture. We already know that emerald is a very profound jewelry, and its profound cultural connotation is an indispensable jewelry jewelry. Since this is the case, different consumers have different understanding of the cultural connotation of the same product, different degrees of love. The person who likes it depends on it as a treasure. This is the basis of the pricing of jade jewelry. The so -called "golden price jade price" is also caused by this. However, "psychological pricing" does not mean "the price of the sky", and the pricing of emerald should be consistent with the overall price strategy of the enterprise. At the same time, product pricing is a matter for enterprises. Whether customers can accept this price are another matter. Emerald sales staff must combine the cost of the goods, the customer's emotions, and the company's business principles. Try to make it in the direction that is conducive to transactions and the interests of the company. In short, jadeite sales is a difficult and meaningful job. It requires sales staff to continue to learn and summarize practical experience in order to become a qualified emerald sales staff. However, there is no rush in the world. As long as we are good at learning, diligent in practice, and focusing on summary, we will definitely succeed on the road of jadeite sales.
Emerald products are a kind of jewelry -like luxury goods. Consumers are psychologically in the same area as gold and silver jewelry, and consumers do not pay attention to satisfaction as ordinary products when buying this area. Instead, pay more attention to the quality, authenticity, reassurance and after -sales service of the goods. *Therefore, in the sales of jadeite, the most important thing is the following two points: 1. Sales staff must have enough emerald knowledge and sales ability and skills. Explanation and explanation for consumers is very professional, so that consumers can feel that the quality of the goods you sell is guaranteed, and it is genuine. If the seller himself lacks knowledge of jadeite and does not have certain marketing skills and persuasion, consumers will naturally have no sense of security and buying. 2. It is best to set up special emerald knowledge booths and professional appraisal counters in the store. This is to attract and seize consumers who do not know about jadeite at all or only understand that they rarely want to buy emerald. Although they have the motivation to buy, they need a sense of psychological stability. On -site identification is the best way and marketing strategy that allows them to buy with confidence. Is my opinion can help you, thank you, I wish you good luck!
How to improve the jadeite sales skills and share your own sales work experience: 1, first of all, you must clarify your own role, define yourself as helping customers choose emeralds that are suitable for their needs, instead of thinking about sales; 2. After clarifying your own mentality, you must have the consciousness of consultant -based sales. Communicate with a customer. First, you can understand what the original intention of customers to buy emerald is to give away, self -use or other reasons. What is it? If you want to confess, or reward yourself or others, understand the innermost needs of the customer and the purpose you want to achieve, and then combine your own business knowledge to help the customer analyze through the way of asking and guidance. Gradually guide customers and give client suggestions so that customers are aware of your suggestion exactly what the customer needs. And the idea of wanting to change or perfect, and then promote the transaction; in a pleasant negotiation atmosphere of the need to analyze customer needs, communicate how to complete the needs of your wish; 3, the best sales skills are always true for customers The intention and sincere help it solve the problem or get a better feeling. Therefore, do not let the so -called sales techniques exceed your intention to customers. 4, usually learn more, read more books, and read the books on the sales level. Read the two books, "Win -win" and "Sales Giant".
The main thing is to learn more about the knowledge of emerald first. When you introduce it with others, you can make it clear from all aspects of the seed color. When you introduce it, you can be patient.
Emerald's marketing is a very professional work. In a sense, it requires unique marketing skills than diamond marketing.
The as an emerald sales staff, first of all, we must have a comprehensive understanding of the professional knowledge of jadeite. Such as the color, water head, texture, process evaluation, etc., this is the basis for jade marketing. Many customers may have a strong desire to buy emeralds, but due to their lack of knowledge of jadeite appraisal and facing the chaotic emerald market, they are unpredictable. With these knowledge, we can introduce the products of the company to the customer, so that they can be trusted to the customers and let the customers buy it with confidence. Secondly, we must have a comprehensive and profound understanding of the historical background and cultural connotation of emerald consumption. Vigorously promote the emerald culture of the Chinese nation to consumers and stimulate their desire to buy. In addition, it is necessary to master the customer's purchase psychology, and to promote and promote in a targeted manner, in order to transform the customer's desire to buy into actual purchase behavior.
In in the jewelry market, the jade market is the most complicated and chaotic market, mainly because there are many other jade varieties that are very similar to the appearance of jadeite to falsely charge the truth, and optimize (B) Emerald and processing (C) and processing (C) Product) The negative impact of emeralds on the emerald market. Due to the limited identification ability of most consumers for authenticity, advantages and disadvantages, lack of confidence in jadeite consumption is always alert to enterprises and products. Therefore, the primary task of we engaging in jadeite sales is to let customers eliminate this sense of alertness, make them believe in the products of the company and the company, and let them build confidence in buying the company's products.
It should guide customers to understand the company and products in proper language, such as we only operate A cash emerald; all our jadeite jewelry is identified by the authoritative appraisal agency and is equipped with an appraisal certificate; the jadeite we operate is indeed B B. Cargo emerald, it is a real emerald, and after artificial optimization, it is cheap; these languages are conducive to customers to eliminate alertness and establish confidence in the company's products. Customers have confidence and trust in the product to generate the purchase of our products to buy our products. desire.
The interest in stimulating customers with the cultural connotation of emeralds, such as wearing emerald jewelry, can be used as amulets, and can strengthen the body. As an ordinary person, everyone wants to be safe in life, happy family, good health, these special functions in emerald consumer culture will definitely inspire customers' interest in emerald jewelry, and then generate purchase behavior.
Most consumers' understanding of emerald knowledge and jadeite craftsmanship is unprofessional or aware of it. Emerald sales staff should understand the quality, craftsmanship and cultural connotation of emeralds with their own knowledge and experience. Through the comparison between different products, let consumers feel and understand what high -end jadeite is, what is high -quality craftsmanship reflecting the superb carving art of the Chinese nation; through the explanation of the meaning of emerald jewelry, let consumers understand each emerald jewelry. The beautiful meaning represents the expectations of the selected emerald jewelry. For example, in the jade jewelry of the subject matter, the green part is often placed in the abdomen of the Buddha's abdomen "Fulu". "The meaning of the Buddha's belly button represents" atmosphere "; the Buddha's mouth carving tilted and said" speak for himself (wearer) ", who doesn't want a good sign! Consumers naturally like to listen to these auspicious explanations. If this effect can be achieved, our sales have been half successful.
The price of emeralds often uses understanding of pricing strategies or psychological pricing strategies, which is also affected by the emerald consumer culture. We already know that emerald is a very profound jewelry, and its profound cultural connotation is an indispensable jewelry jewelry. Since this is the case, different consumers have different understanding of the cultural connotation of the same product, different degrees of love. The person who likes it depends on it as a treasure. This is the basis of the pricing of jade jewelry. The so -called "golden price jade price" is also caused by this. However, "psychological pricing" does not mean "the price of the sky", and the pricing of emerald should be consistent with the overall price strategy of the enterprise. At the same time, product pricing is a matter for enterprises. Whether customers can accept this price are another matter. Emerald sales staff must combine the cost of the goods, the customer's emotions, and the company's business principles. Try to make it in the direction that is conducive to transactions and the interests of the company.
In short, jadeite sales is a difficult and meaningful job. It requires sales staff to continue to learn and summarize practical experience in order to become a qualified emerald sales staff. However, there is no rush in the world. As long as we are good at learning, diligent in practice, and focusing on summary, we will definitely succeed on the road of jadeite sales.
Emerald products are a kind of jewelry -like luxury goods. Consumers are psychologically in the same area as gold and silver jewelry, and consumers do not pay attention to satisfaction as ordinary products when buying this area. Instead, pay more attention to the quality, authenticity, reassurance and after -sales service of the goods.
*Therefore, in the sales of jadeite, the most important thing is the following two points:
1. Sales staff must have enough emerald knowledge and sales ability and skills. Explanation and explanation for consumers is very professional, so that consumers can feel that the quality of the goods you sell is guaranteed, and it is genuine. If the seller himself lacks knowledge of jadeite and does not have certain marketing skills and persuasion, consumers will naturally have no sense of security and buying.
2. It is best to set up special emerald knowledge booths and professional appraisal counters in the store. This is to attract and seize consumers who do not know about jadeite at all or only understand that they rarely want to buy emerald. Although they have the motivation to buy, they need a sense of psychological stability. On -site identification is the best way and marketing strategy that allows them to buy with confidence.
Is my opinion can help you, thank you, I wish you good luck!
How to improve the jadeite sales skills and share your own sales work experience:
1, first of all, you must clarify your own role, define yourself as helping customers choose emeralds that are suitable for their needs, instead of thinking about sales;
2. After clarifying your own mentality, you must have the consciousness of consultant -based sales. Communicate with a customer. First, you can understand what the original intention of customers to buy emerald is to give away, self -use or other reasons. What is it? If you want to confess, or reward yourself or others, understand the innermost needs of the customer and the purpose you want to achieve, and then combine your own business knowledge to help the customer analyze through the way of asking and guidance. Gradually guide customers and give client suggestions so that customers are aware of your suggestion exactly what the customer needs. And the idea of wanting to change or perfect, and then promote the transaction; in a pleasant negotiation atmosphere of the need to analyze customer needs, communicate how to complete the needs of your wish;
3, the best sales skills are always true for customers The intention and sincere help it solve the problem or get a better feeling. Therefore, do not let the so -called sales techniques exceed your intention to customers.
4, usually learn more, read more books, and read the books on the sales level. Read the two books, "Win -win" and "Sales Giant".
The main thing is to learn more about the knowledge of emerald first. When you introduce it with others, you can make it clear from all aspects of the seed color. When you introduce it, you can be patient.